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Multi-Platform Reboot of the Ultraman Brand Coming to US & International Markets
Exclusively revealed by THR:
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I have no idea what they want to announce here.
"Rebooting the superhero property across multiple platforms, with story-driven licensing and merchandising programs for the U.S. and international markets." Like, what's that even supposed to mean? Do they want to give us a licensed way to buy Ultra-shows on home media? Because, yes please. Or do they want to pull a Power Rangers move and make western-exclusive Ultraman shows? Because that would be… well, awful. |
I may be wrong but I assume how popular the Ultra franchise on crunchyroll was and the announcement of the anime being on Netflix helped them decide this was a good time to do this. Among other factors of course. I remember they were toying with the idea of doing virtual sets so other countries could but more native actors into the roles but that didn't really go any where.
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Yeah, this could be pretty neat, If I could actually parse what they're talking about
Getting everything on one no-geo-restrictions platform would be nice. |
Yay! Glad it finally went through.
Settling that case dispute finally opened this door! Lots of great things to come! This is awesome! Been waiting to hear if that green light was going to come through or not. |
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Based on the wording of this article, I'm almost picturing a DC Universe style ecosystem: a streaming service with a big, new, Western series supplemented by a legacy library of titles. |
While there are some big things that can come out of this that are really exciting.
The main thing that excites me right now is the fact we could finally get one of those 3 foot tall figures of ultraman like we've gotten for batman, superman, and power rangers. xD An actual to scale ultraman figure compared to 1:18th or lego or mega construx minifigs. That'd be epic to have. Don't look at me funny. Sometimes I have really weird life goals. |
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That's what sucks about being a fan of Toku in America. The fandom is too niche and they would probably have supported the official releases for them if they didn't already have fan subs for them. Not to mention, Japanese special effects don't appeal to many people. |
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The 31 inch figures that are made of thicker Sofubi type materials. Like Godzilla had a premium one of. There are slightly cheaper ones done for Batman, Superman, and SMF Red Ranger. With lower articulation. No clue what company it was that made them. One of my personal goals has been to get Ultraman like that, and also Ben 10's Way Big. As well as maybe someday the monsters from Inhumanoids. And now, also a premium one of SSSS.Gridman and Gridknight that's as articulated as the Godzilla one was. Quote:
But this new initiative provides even better opportunities too, and gives Tsuburaya potentially even bigger reach to do that very thing in catering new material to audiences for wider potential. Because the audience is there if it's packaged right as Gridman shows, as well as other material has proven. But sticking it on platforms that cater to the wrong kind of audience doesn't help. CrunchyRoll is hit or miss in that regard. Netflix is a bit better because of broader audience reach, but this new positioning for market reach provides much larger possibilities. The market for Kaiju & toku material is here, but it's a matter of finding ways to get that material to the right audience. |
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