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Toys R Us Returns As Geoffrey's Toy Box
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As I'm sure a lot of you are aware: TRU recently went to great lengths to halt the liquidation process, and it seems like the brand may be making a comeback under a new name as Geoffrey's Toy Box
Geoffrey's Toy Box will be a store-within-a-store concept, think of how Samsung or Apple will have kiosks set up at Best Buys and what not. Currently, there's no news on when these mini-stores will be launching, but we'll be sure to bring you more info as it becomes available. SOURCE: http://news.toyark.com/2018/10/10/ge...-320146#images |
Nice. Probably better to do this than have big COSTCO-sized stores here and there. Kudos to them for deciding to restart.
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My local Barnes and noble is doing a minor remodel with an expanded toy and game section. Any chance this could be Geoffrey space?
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So would they basically be acting like a better mini toy section in stores?
Samsung and Apple actually produce products. It makes sense they'd be able to see their stuff. What would The Box being doing that the store itself couldn't do? |
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Hey this was a part of a massive PR scam by incompetent executives, and 30,000 people didn't get severance pay when Toys R Us closed down because of it. Don't support this.
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This won't take off. KB Toys has a better chance at revival than TRU. Too much controversy surrounds Geoffrey's Toy Box for it to be successful. Many companies are refusing to do business with this new plan.
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