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toys being released before a pr series
i dont understand, why are stores selling toys before a pr series airs anyway when kids dont know what the show is about? i mean if they buy toys and kids wont like the series wouldnt that be a waste of money?
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Well, the main reason is so that there are new Power Rangers toys on shelves for Christmas.
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Because there are people like us, who know about it beforehand, and can buy them before the kids start scrambling. I think they're actually trying appeal to the collector's market also.
As a kid, I think it would be cool to have Power Ranger toys in advance. |
It's purely a merchandising standpoint for retail stores. The items are shipped early on in time 1-2 months before the Spring or Fall Waves so that the stores have the items ready to be merchandised for those seasons. The stores do their resets to new planograms/mods on a semi-annual basis, Target/Wal-Mart doing them in January, so receiving new items in November and December allows them to get a healthy stock of items to be merchandised into the new planograms.
The other reason for the Spring wave is the obvious, to have items out for Christmas shopping to maximize profit. |
You clearly haven't been collecting American toys very long because most toylines get stocked about 2 or 3 months before the fiction it goes with starts.
The reason is simple: The USA is a lot of land. The shipments start early so that every store gets the toys in stock before the fiction begins. The more rural areas will get the toys last and many times they won't even get those toys before the fiction is out and people are looking for them. The end result is that many places get toys much earlier then other and have a huge running go ahead of the fiction. There are exceptions, most notable Star Wars' strict street dates from time to time. In that case, the store's shipping schedule stays the same, but they can't put the toys out until the date given. |
Would you rather have it be like this or like the last two Transformers shows where the toys didn't hit the shelves until the show had been on for months?
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But I have a question for Bandai, Why U No Release Gosei Morpher Early With Everything Else?? That is one my to wants right now! |
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Did you see what happened with Thundercats? Bandai released the Thundercats stuff 3 months after the show premiered and they sat on the shelves until the line was canceled back in April. That is why toys should be out in advanced or at the exact same time a show premiers.
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