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Thread
:
Bandai to decrease the number of girl action figures in the Power Rangers toy lines
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06-02-2018, 11:07 AM
#
64
Dizagaox
New Member
Join Date: Feb 2018
Posts: 59
Can I just make a point, almost every merchandiser wishes they could do female action figures and merchandise, but the simple fact is: it doesn't sell. Retailers don't stock it. So you're left with inventory that goes unsold.
There is no sexism at play. It's all data driven.
To put it in perspective, a
very
real sales note I received from Playmates was to promote Pidge the Green Paladin as a transgender character that identifies as a boy. That's how unpopular female action figures are, boys are apparently more comfortable playing with transgender male toys than female, which is great obviously in its own way but also bad for female toys.
Dizagaox
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