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Hasbro Investor Call - Power Rangers Listed as Emerging Brand
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10-24-2018, 06:01 PM
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Librarian
Omnipresent Historian
Join Date: Jan 2012
Location: In the now.
Posts: 707
Technically it is an emerging brand. It's an investment with no returns as yet. I'd accidentally called it that myself yesterday on other forums about the conference call. xD
But given less than 5 years, it'll become a mainstay franchise brand under hasbro that's pulling in big bucks. Hasbro and Toei have big plans coming up. Sit back, and enjoy the ride. Power Rangers is about to become cool again. So get ready to put your shades on~
Quote:
Originally Posted by
Paladin
Still, reports we have so far suggest Beast Morphers will start in February (like past seasons). If the first merchandise isn't out until APRIL... that could be a major misstep.
It'd be smart for Mega Construx and other extended brand partners to take advantage of it though.
Initial hiccups are expected though and won't impact the brand as a whole much. 2019 is considered a "transitional year" with sales picking up in later quarters anyway, especially with the winter holiday shopping point, but major expectations aren't going to start filtering in until likely year 3 of their acquisition. Years 1 and 2 are build up, with sustaining revenues from wider licensing and ad revenues with some direct merchandise avenues too. With Hasbro owning it all. Unlike Bandai/Saban, they get all the revenues outside of the Toei royalties.
But general "threshold bars" won't be implemented on the show itself until year 2 or 3, with likely more on year 3. Lightning collection is wider brand/franchise based so its release in Q2 or 3, has to sustain itself enough. But Beast Morphers material has a grace period on its 'normal lines'.
Power Rangers is a long term investment. Immediate returns aren't expected yet fully, though royalties are already coming in from wider licensing, and the true value of the brand is what it can become under their hand in the coming years. So 2019 will be good, but a little rocky. With 2020 and 2021 building better, with 2022 and 2023 extremely strong years, and 2023 forward keeping the momentum going.
In general, this what makes Beast Morphers interesting though too. As brand years go, this one has the most freedom to focus on story and character development. Which could prove well for the show as a whole.
The series after will keep momentum. Then we get into the 30th, as well as the next movie, and everything after is "let's get ready to rumble" style epic to keep the hype going. They're seemingly adapting brand blueprint to it, so this bodes well for wide media with great action, strong endearing characters, and heart string pulling/emotion stirring heartfelt stories. And we will get comic based toys too. Hasbro has never been shy about that in their other brands. Including Transformers where Generations ran sustaining on IDW designs from T30 all the way through CW.
Last edited by Librarian; 10-25-2018 at
12:15 AM
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