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Thread
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Could a Merchandise driven show aimed primarily at an adult audience be successful?
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06-30-2018, 01:17 AM
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Librarian
Omnipresent Historian
Join Date: Jan 2012
Location: In the now.
Posts: 707
Quote:
Originally Posted by
Starscreamer
Honestly let's look at two shows, Garo and Amazons...not for kids by far. It would have to be targeted to those closet geeks or full blown manchilds (representing here on that). Things like Role play stuff...probably not, unless super awesome. It would pretty much be Tamashii web exclusives...and all the merchandise frankly would have to be on the higher end side. I'm talking SIC, SOC figures, not your "gimmick line" type of stuff.
Quote:
Originally Posted by
TheSituAsian187
I think you could argue that even though an Anime, any show from the Gundam franchise fits this mold.
Pretty much this.
It's possible. We've seen it work with various shows from Gundam to Fate series, and other things including Garo and more.
And in american standards, it moderately works with such shows like the CW superhero library and other areas like that too. Even Hellboy's theater run movies and animated films had some mild toyline presences. Robocop classic, aliens, predator, and other material too.
The bigger draw though for something like that would be the side revenue it generates since merchandising can't fully sustain it.
So it's possible to do that kind of show and be popular, as we've seen with Cutie Honey the live and other live adaptations, same to Garo and it's wealth of anime spin-offs, follow up series, and movies. But in one shape or another it has to be profitable. Whether that means through merchandising or ad revenue, or other revenue streams it brings in.
And we really haven't been that far off from it. You could easily argue things like Ultraman Nexus, Kamen Rider Faiz, some elements of Kabuto, and shows have been successful with merchandising and catering to a wider demographic.
But it would mean potentially pulling in some aspects. Like the goriness of Amazons isn't something that can be fully repeated. So it'd have to stay within reason, and for strong merchandising push, while high end collectibles are great, the bigger money is in more affordable collectibles like mini-pla and 1:18th scale figures/shodo. (Where CW shows and DC movies fail, but early marvel movies succeeded. Cost efficient material. CW heroes could sell by the truckloads if they'd had market friendly merchandise like Marvel did with Ironman 2 and Avengers 1. Mattel proved DC material will move with high detail at 1:18th with Arkham knight on the more visually interesting characters too, and that was an adult aimed game. Even Marvel could be doing better than it is if it brought back those standards and cost efficiency instead of forcing the 20 dollars a figure approach. This is also why the MMPR movie merchandise did so well on ranger figures, they were cost efficient and reasonable, causing them to sell at a decent pace outside of the Legacy line. Same to TMNT really in this regard, and Voltron as well. You'll notice their material moves at faster paces, and a large reason for that is affordability besides the content itself. Impulse buys are more apt to happen at the 8usd to under 15usd price range, and become more hesitant the second you hit the 20usd price range. Same reason why Lanard does so well.)
So they could appease the high end collectible market, but if you really want to rally good merchandise sales, you need the impulse buys from people that watch the show too. People that would balk at shelling out big bucks for a high end collectible, but a little one they may bite for because it's within a decent price range for a mini-splurge and it reminds them of the show they like.
Then the rest would be determined on ad revenue/side revenue, and popularity. So it'd have to be a well made product. But it can dance on the line of letting parents decide if it's okay for their kids to watch too which can help bolster those numbers too. So while it won't be made for kids directly, it can still appeal to them on some levels like some CW shows do or even NBC's Heroes.
There are also markets for some material like say Adult Swim's collectibles, or how even a Titan Maximum robo could sell decently. Not truckloads, but could move some.
It'll really depend on how well the show itself is done though for how much it drives material. Even Rick & Morty has merchandise though, but I really wouldn't focus the show on counting on that merchandise revenue. Ad revenue or alternative marketing revenue is the better direction. Like how Amazon used Amazons to try to get a stronger market foothold in areas. So it partially counts as marketing revenue for in itself being an ad/content push for getting their service and increasing the customer base.
DC is doing something interesting in this regard as well by offering DC Direct exclusive merchandise for their streaming platform members when it goes up alongside original content, and older content to push the impulse buys of that merchandise.
If they can fit within certain cost confines that better fits to impulse buys, it could work overall. But expecting high end collectibles to be the backbone of the show in merchandise revenue is destined for failure. Even gundam doesn't do that. They do offer high end goods, but they also have lower end goods to help keep steady sales numbers.
But it does all boil down to content warranting it, and being good enough to hold and draw in wide audiences. If you make a show that's directly only for fans and no one outside of diehard fans will understand it, it's not likely to hold attention for ratings or merchandise sales or be any kind of benefit. At the end of the day, a show has to turn a profit somehow to keep going.
Ultraman can get away with this, as well as Sentai, and really possibly even Rider series because of how they've become cultural icons unto themselves in their own markets. So things like Geed, Decade, and Gokai can revel in their history domestically. Abroad that gets more difficult. But even so, many of those shows educate viewers about as much as they celebrate the lore too. Which softens that heaviness of lore entry point. In their domestic audiences though, those characters are about as known as say Spider-man's origin, Batman, Superman, Hulk, Captain America, Wonderwoman, or Ironman are in America.
So it'd depend on how established you're talking about for whatever market too, or if it's going to create its own thing from scratch like Garo did. Or for that matter, entering into a foreign market too like some toku could do if handled right(not meaning a kids series, meaning as prime time tv).
Last edited by Librarian; 06-30-2018 at
01:43 AM
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