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Thread
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Multi-Platform Reboot of the Ultraman Brand Coming to US & International Markets
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12-11-2018, 08:17 PM
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Librarian
Omnipresent Historian
Join Date: Jan 2012
Location: In the now.
Posts: 707
Quote:
Originally Posted by
Sunred
You mean the sofubi figures? Correct me if I'm wrong.
Whatever those big ones at Target and Walmart are called, I have no clue. It's going to be sweet to see them in American store shelves as Ultraman.
The 31 inch figures that are made of thicker Sofubi type materials.
Like Godzilla had a premium one of. There are slightly cheaper ones done for Batman, Superman, and SMF Red Ranger. With lower articulation. No clue what company it was that made them.
One of my personal goals has been to get Ultraman like that, and also Ben 10's Way Big. As well as maybe someday the monsters from Inhumanoids. And now, also a premium one of SSSS.Gridman and Gridknight that's as articulated as the Godzilla one was.
Quote:
Originally Posted by
Guyver Spawn
That's what sucks about being a fan of Toku in America. The fandom is too niche and they would probably have supported the official releases for them if they didn't already have fan subs for them. Not to mention, Japanese special effects don't appeal to many people.
It's in the marketing. If Syfy or adult swim had managed to snag some of the more adult ones like Honey the live, Garo live, and Nexus, as well as some others(shibuya 15, Akihabara@Deep, Keitai Sosakan 7, etc), we'd have a bigger market for it. Sometimes it's not about throwing it out to the general audience, but about finding the right way to gain your audience using the right broader elements. And that "stoner time slot" is a perfect place for that. There's lots of market data to substantiate that.
But this new initiative provides even better opportunities too, and gives Tsuburaya potentially even bigger reach to do that very thing in catering new material to audiences for wider potential. Because the audience is there if it's packaged right as Gridman shows, as well as other material has proven. But sticking it on platforms that cater to the wrong kind of audience doesn't help. CrunchyRoll is hit or miss in that regard. Netflix is a bit better because of broader audience reach, but this new positioning for market reach provides much larger possibilities. The market for Kaiju & toku material is here, but it's a matter of finding ways to get that material to the right audience.
Last edited by Librarian; 12-11-2018 at
08:35 PM
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