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Bandai to decrease the number of girl action figures in the Power Rangers toy lines
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10-17-2017, 12:24 AM
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TokuChris
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Part of the issue, especially with the Legacy assortment, is the case assortments within.
The first wave (2x MMPR Green, 1x MMPR Red, 1x NS Red, 1x NS Yellow, 1x NS Blue) was done perfectly. Yeah, you had some NS Blue shelf-warming, but if you saw 4 or 5, that means that 20 to 24 other figures had sold.
The second wave they got stupid. (2x MMPR Pink, 1x MMPR Blue, 1x MMPR Black, 1x IS Red, 1x IS Yellow). This is where the bulk of the shelf-warming started. Now you had NS Blue, some NS Yellow, and twice as many MMPR Pink on the shelfs, with a few IS Yellow to boot. They filled an entire case assortment where 1/2 was female.
The third wave is just idiotic. It started fine (2x MMPR White, 1x MMPR Yellow, 1x IS Blue, 1x IS Black, 1x IS Pink). But out of fear that the line was beginning to become stagnant in sales, they decided to hammer down the MMPR portion, and changed the case assortment to two different assortments (3x MMPR White, 3x MMPR Yellow) or (2x MMPR White, 4x MMPR Yellow).
The fourth wave they decided to release MMPR again with weapons. The first assortment, which only hit specialty stores like Walgreens, did 2x MMPR Red and 1x of the other core MMPR Rangers. PERFECT!
But again, because the females from the previous waves have scared them, all future case assortments only have 2x of each of the male Rangers, leaving Pink and Yellow in the dust. An overreaction to a lack of sales due to poor case assortment decisions that Bandai is now, seemingly, trying to blame the fans for (ie: you didn't buy the girls so now you don't get new toys).
I also partially blame the marketing. I get that it's a boy's action show and thus action figures are targeted towards boys. But you can make strong female characters desirable for boys. The show is responsible for doing that. The figures themselves - yes, still too beefy boys and the girls are still too porn-star like in their physique.
Hopefully one day Bandai will get past their "girls have to look like supermodels with giant boobs" and "boys have to have 8 packs" stereotype and create figures that actually look like the suits. The age old marketing of "boys buy male action figures that are super muscle like" doesn't work in today's age. Kids now just want something that looks like they saw on the show. I would challenge them to create a line where instead of beefcakes (that honestly are just remolds of old pieces of older lines to save cost) we get screen-accurate figures.
One day.
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