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Thread
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Official Power Rangers (Reboot) Movie General Discussion Thread
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01-10-2017, 07:55 PM
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710
Mr Chaos
New Member
Join Date: Dec 2015
Posts: 59
Quote:
Originally Posted by
SPLIT LIP
FWIW AkibaSilver, I totally get what you mean. Transformers rarely returns to slavish 1984 pandering. Usually superficial characters and names come back, but Transformers reboots constantly with the same names, wheras PR doesn't so it's a hard comparrison to apply everywhere. I also agree with the notion that I doubt this movie will greatly influence future iterations.
In fact, as pointed out, the near total lack of advertising for this movie makes me wonder if it's not a fucking mess as it is and the producers are avoiding wasting money on advertising to minimize their loss.
While there isn't as much advertising as I thought there would be, it does make sense for them not to but not for the reason you stated.
March is not a Tentpole month. Usually April is the beginning of the summer season of films with May being the major player. You do get some major films in March but it isn't jammed full like May and June where everyone is fighting each other and thus marketing dollars are spent like mad.
Let's compare the films in that month, shall we? Now, this is all based on Youtube searches, so if I miss something please let me know. Power Rangers has had a single trailer and a toy commercial.
March 3rd has only one major release: Logan. Logan has had a regular trailer and a Red Band trailer that only showed one extra scene. It has had no commercials.
The next week sees Kong: Skull Island released. It has had two trailers; a comic-con trailer and the regular. No commercials
The week after that, one week before Power Rangers, comes the film that will probably be the biggest: Beauty and the Beast. It has had a teaser and a regular trailer and several commercials
The week Power Rangers comes out it has only one new competitor... the remake of CHiPs that hasn't even had any footage shown yet nor even a poster.
The week after Power Rangers comes out there are two films that could challenge it: Baby Boss which has had a single trailer and Ghost in the Shell which has had a single trailer.
After that there is literally no major film coming out until April 14 when the new Fast and the Furious film comes out. One trailer, no commericals.
So if you remove Beauty and the Beast from the mix... Power Rangers is pretty much in line with every other film coming out around it. So there is no need to overload the world with commercials and trailers as the competition isn't either. So to claim that they are advertising this film because clearly it must be bad is a falsehood. They are advertising it yet because there is no need to. If it were coming out in June and we were in April or May then you'd have a point... but not here.
Oh, and one other point: If we take into account merchandise it is blowing everything else out of the water. Target already has endcaps, Wal-Mart will be getting center aisle displays soon, and so with Toys R Us.
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