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Thread
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Ongoing Lightning Collection News & Rumors Thread
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11-21-2019, 10:17 AM
#
443
acdcguy
Member
Join Date: Jul 2014
Location: USA
Posts: 926
Quote:
Originally Posted by
Neoblackdragon
I guess what I'm getting at is why wouldn't BOJ just reopen the line and create new updated figures themselves?
Why wouldn't Hasbro just do it without Bandai?
Probably because the cost of production outweighs the return in profits. And if you mean Hasbro to release toys based on un-adapted Sentai, well I am sure that's a licensing issue. Now Bandai America could if they wanted to back when they still had the rights to make Power Rangers toys. Even though they operate as their own company, Bandai Japan is their parent. They will likely have to pay to use molds or make their own molds (since Sentai FiguArts are discontinued). There are licensing issues too.
Prior to 2019, Bandai America could make Sentai toys under the Power Rangers moniker, however they likely had to be of only suits featured in the show or comics. To do otherwise could have jeopardized Saban's marketing of the show and cause charges faced in a legal gray area. 2019 and onward, could Bandai America release Super Sentai figures not adapted to Power Rangers? Possibly, but again that faces legal gray areas, opening the door to a lawsuit from Hasbro for diminishing a brand before they had the chance to adapt it. Naturally they could not release it under the Power Rangers moniker, only Bandai Japan imports have the right to do so, and BlueFin takes care of that.
Returning back to Hasbro, they could release Sentai toys under the Power Rangers name if they choose to, depending on the situation. Even though Hasbro owns the rights to the Power Rangers brand, Toei is the ultimate owner that license out Sentai to Hasbro for adaptation, and has final say on most things. Hasbro would have to get permission from Toei and BOJ to make toys based on Sentai that have yet to be adapted. The most likely scenario is getting Fiveman lightning figures under the Power Rangers Supersonic name, and maybe some of the other suits featured in Super Megaforce, that would be included as a part of that season.
Suits from Battle Fever J, Denziman, and Sun Vulcan might require Disney's approval, but Hasbro has a good working relationship with them so it might be possible. But it all comes down to how Toei, BOJ, Hasbro, and Disney are willing to work together to bring us the best outcome of Super Sentai/Power Rangers toys
acdcguy
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