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10-16-2017, 11:49 PM | #21 |
I FOW our new Hasbro OLs
Join Date: Nov 2013
Location: TN
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Wait I'm confused, are female figures merely being reduced per wave or cut out completely?
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10-16-2017, 11:50 PM | #22 |
Junior Member
Join Date: Aug 2016
Posts: 203
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Quote:
Still I think the core of the issue is that Bandai has been treating all the figures as equal. I've never seen non red/white/green male figures warm the shelves. The problem is the store simply don't restock because they go by codes. The codes say a yellow MMPR figure is the same as a red MMPR figure(ignoring waves for a second). Bandai just make each figure separate. So when the manager sees a color is out of inventory, they order more of that as opposed to putting out another pink mmpr. |
10-17-2017, 12:01 AM | #23 |
Banned
Join Date: Jan 2012
Location: Englewood CO
Posts: 10,893
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I'm vexed. Since when has Bandai ever done female figures beyond the main suits? Every specialty version of a character (like those ranger to zord transformers) have been the male rangers. Every powered up version has been a male character.
Neo, my stores are flooded with the MMPR Legacy White Ranger and both the Yellow and Red Space rangers. |
10-17-2017, 12:03 AM | #24 |
Member
Join Date: Dec 2012
Posts: 599
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The Walmart I work at still has Dino charge pink and purple figures. They aren't even on clearance which is wierd. Maybe the the figures as a whole aren't sellIng??? We already have some ninja steel figures on clearance. I do agree to limit them instead of not releasing them and have incomplete teams. Change the body molds too.
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10-17-2017, 12:19 AM | #25 |
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Location: CA
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That's not what they're saying. They said they're going to ship less copies of the female rangers because they're not selling as well. At least, that's how it reads to me.
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10-17-2017, 12:21 AM | #26 |
I FOW our new Hasbro OLs
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10-17-2017, 12:24 AM | #27 |
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@TokuChris Join Date: Oct 2011
Location: Denver, CO
Posts: 4,697
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Part of the issue, especially with the Legacy assortment, is the case assortments within.
The first wave (2x MMPR Green, 1x MMPR Red, 1x NS Red, 1x NS Yellow, 1x NS Blue) was done perfectly. Yeah, you had some NS Blue shelf-warming, but if you saw 4 or 5, that means that 20 to 24 other figures had sold. The second wave they got stupid. (2x MMPR Pink, 1x MMPR Blue, 1x MMPR Black, 1x IS Red, 1x IS Yellow). This is where the bulk of the shelf-warming started. Now you had NS Blue, some NS Yellow, and twice as many MMPR Pink on the shelfs, with a few IS Yellow to boot. They filled an entire case assortment where 1/2 was female. The third wave is just idiotic. It started fine (2x MMPR White, 1x MMPR Yellow, 1x IS Blue, 1x IS Black, 1x IS Pink). But out of fear that the line was beginning to become stagnant in sales, they decided to hammer down the MMPR portion, and changed the case assortment to two different assortments (3x MMPR White, 3x MMPR Yellow) or (2x MMPR White, 4x MMPR Yellow). The fourth wave they decided to release MMPR again with weapons. The first assortment, which only hit specialty stores like Walgreens, did 2x MMPR Red and 1x of the other core MMPR Rangers. PERFECT! But again, because the females from the previous waves have scared them, all future case assortments only have 2x of each of the male Rangers, leaving Pink and Yellow in the dust. An overreaction to a lack of sales due to poor case assortment decisions that Bandai is now, seemingly, trying to blame the fans for (ie: you didn't buy the girls so now you don't get new toys). I also partially blame the marketing. I get that it's a boy's action show and thus action figures are targeted towards boys. But you can make strong female characters desirable for boys. The show is responsible for doing that. The figures themselves - yes, still too beefy boys and the girls are still too porn-star like in their physique. Hopefully one day Bandai will get past their "girls have to look like supermodels with giant boobs" and "boys have to have 8 packs" stereotype and create figures that actually look like the suits. The age old marketing of "boys buy male action figures that are super muscle like" doesn't work in today's age. Kids now just want something that looks like they saw on the show. I would challenge them to create a line where instead of beefcakes (that honestly are just remolds of old pieces of older lines to save cost) we get screen-accurate figures. One day.
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10-17-2017, 12:37 AM | #28 |
I FOW our new Hasbro OLs
Join Date: Nov 2013
Location: TN
Posts: 2,672
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Quote:
Part of the issue, especially with the Legacy assortment, is the case assortments within.
The first wave (2x MMPR Green, 1x MMPR Red, 1x NS Red, 1x NS Yellow, 1x NS Blue) was done perfectly. Yeah, you had some NS Blue shelf-warming, but if you saw 4 or 5, that means that 20 to 24 other figures had sold. The second wave they got stupid. (2x MMPR Pink, 1x MMPR Blue, 1x MMPR Black, 1x IS Red, 1x IS Yellow). This is where the bulk of the shelf-warming started. Now you had NS Blue, some NS Yellow, and twice as many MMPR Pink on the shelfs, with a few IS Yellow to boot. They filled an entire case assortment where 1/2 was female. The third wave is just idiotic. It started fine (2x MMPR White, 1x MMPR Yellow, 1x IS Blue, 1x IS Black, 1x IS Pink). But out of fear that the line was beginning to become stagnant in sales, they decided to hammer down the MMPR portion, and changed the case assortment to two different assortments (3x MMPR White, 3x MMPR Yellow) or (2x MMPR White, 4x MMPR Yellow). The fourth wave they decided to release MMPR again with weapons. The first assortment, which only hit specialty stores like Walgreens, did 2x MMPR Red and 1x of the other core MMPR Rangers. PERFECT! But again, because the females from the previous waves have scared them, all future case assortments only have 2x of each of the male Rangers, leaving Pink and Yellow in the dust. An overreaction to a lack of sales due to poor case assortment decisions that Bandai is now, seemingly, trying to blame the fans for (ie: you didn't buy the girls so now you don't get new toys). I also partially blame the marketing. I get that it's a boy's action show and thus action figures are targeted towards boys. But you can make strong female characters desirable for boys. The show is responsible for doing that. The figures themselves - yes, still too beefy boys and the girls are still too porn-star like in their physique. Hopefully one day Bandai will get past their "girls have to look like supermodels with giant boobs" and "boys have to have 8 packs" stereotype and create figures that actually look like the suits. The age old marketing of "boys buy male action figures that are super muscle like" doesn't work in today's age. Kids now just want something that looks like they saw on the show. I would challenge them to create a line where instead of beefcakes (that honestly are just remolds of old pieces of older lines to save cost) we get screen-accurate figures. One day. Really don't see the need to cut them out completely, unless this is being done to clear old inventory. |
10-17-2017, 01:45 AM | #29 |
New Member
Join Date: Dec 2013
Posts: 52
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I hadn't paid attention to the pack assortments but sweet freaking zed, what are they thinking. Shelf clog is entirely their fault if that's the way they're packing cases. Hasbro understands how to do it to minimize warmers. The weapon MMPR wave looks like good numbers. I found 2 reds and then a red and black, so so far, so good on that wave. Maybe if it sells like crazy they'll think about recomposing their distribution? Honestly I don't understand why they split BAZ and season assortments. That seems like it would add to the shelf clogging by having 2 half teams instead of strategically packing single teams with red or 6th doubles.
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10-17-2017, 02:10 AM | #30 |
I FOW our new Hasbro OLs
Join Date: Nov 2013
Location: TN
Posts: 2,672
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Quote:
I hadn't paid attention to the pack assortments but sweet freaking zed, what are they thinking. Shelf clog is entirely their fault if that's the way they're packing cases. Hasbro understands how to do it to minimize warmers. The weapon MMPR wave looks like good numbers. I found 2 reds and then a red and black, so so far, so good on that wave. Maybe if it sells like crazy they'll think about recomposing their distribution? Honestly I don't understand why they split BAZ and season assortments. That seems like it would add to the shelf clogging by having 2 half teams instead of strategically packing single teams with red or 6th doubles.
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