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01-22-2016, 03:09 PM | #1 |
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@TokuChris Join Date: Oct 2011
Location: Denver, CO
Posts: 4,697
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Our article - http://news.tokunation.com/2016/01/2...irl-toys-31338
Original article - http://www.hypable.com/star-wars-toy...to-exclude-rey
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01-22-2016, 03:32 PM | #2 |
Stronger Than You
Join Date: Jan 2012
Location: nyet
Posts: 25,326
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It's not surprising, unfortunately. It's kind of the same for the 'girl' brand I avidly follow, too (GEE I WONDER), but inverted.
I really do hate this mentality that boys don't buy female characters, but it hurts most for Power Rangers because they're a unified team. Any kid wanting to complete a team is gonna have a hell of a time as they sit with 4/5 muscle bound dudes desperately searching for the harder to find Pink ranger.
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01-22-2016, 03:33 PM | #3 |
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Join Date: Jun 2012
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It's not at all surprising, but still rather... disgusting to know that this mindset is still such a big thing in the toy industry these days. Things are changing for the better, but really slowly.
That said, while I'm disappointed in the lack of Rey merch in some areas (Monopoly and other non-toy items), I think the backlash over the "lack of Rey" was over hyped. She's certainly difficult to find, but that has more to do with her selling so fast than it does with a lack of options for her.
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Last edited by Ravenxl7; 01-22-2016 at 03:39 PM.. |
01-22-2016, 03:38 PM | #4 |
Stronger Than You
Join Date: Jan 2012
Location: nyet
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It's just the situation of "MAXIMIZE PROFITS!"
But as long as it's someone raised from the GI Joe and He-Man era of toy buying at the helm, at the end of the day, things won't change. It's a lot easier to get fans voices heard these days to rectify these problems, but it's still rather annoying that they won't fix the issue until much later in the line.
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01-22-2016, 03:45 PM | #5 |
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@TokuChris Join Date: Oct 2011
Location: Denver, CO
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What's funny to me is that this is obviously a slight at Hasbro and their Star Wars releases, which yes are mandated by both Lucasfilm and Disney.
However, in their own franchise, Transformers, they've held two fan votes to create characters and both have been females (Windblade and now the Victorian combiner). They've also improved on their "Marvel Legends" figures having female characters more and more in the assortments and more and more available ... even if during the movie years the toys are few and far between. This is an age old marketing thing - boys don't buy girl toys. I get it. But the only way to buck the trend is to allow the customer to make the choice instead of making it for them, leaving them to wonder "Where are the girl toys?"
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01-22-2016, 03:47 PM | #6 |
Tokusatsu Hero
Join Date: Aug 2013
Location: Maryland
Posts: 6,221
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Not surprising. Most younger girls don't seem to be into action shows while boys are normally are. I have a 8 year old and 12 year old second cousins don't seem to be in action shows. They are more into the live action teen drama shows on Nick and Disney Channel. While my three year old second cousin is really into stuff mainly market to boys like Spider-Man and Sonic.
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01-22-2016, 03:53 PM | #7 |
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Join Date: Mar 2014
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So is what’s being said is that girls don’t play with boy-aimed toys?
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01-22-2016, 04:00 PM | #8 |
Tokusatsu Hero
Join Date: Aug 2013
Location: Maryland
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Besides Barbie, I don't think there is many toys market to girls here in the US. Going by what I seen, most girls these days are more into the teen drama shows on Nick and Disney. I don't think you can make a toy line out of ICarly unless I'm wrong (I haven't watch Nick in 10 years. I just hear on my two female second cousins on what they like that is airing on TV).
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01-22-2016, 04:04 PM | #9 |
Stronger Than You
Join Date: Jan 2012
Location: nyet
Posts: 25,326
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Quote:
Besides Barbie, I don't think there is many toys market to girls here in the US. Going by what I seen, most girls these days are more into the teen drama shows on Nick and Disney. I don't think you can make a toy line out of ICarly unless I'm wrong (I haven't watch Nick in 10 years. I just hear on my two female second cousins on what they like that is airing on TV).
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01-22-2016, 04:14 PM | #10 |
Neppu Yarou.
Join Date: May 2014
Location: TN
Posts: 951
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The situation between Saban and Bandai reminds me of something I read about Hasbro and Marvel(though thankfully they seem to be trying lately.)
Even though this sadly doesn't surprise me, I still find it odd because I remember back with MMPR it seemed like they were actively trying to appeal to everyone. But maybe that was just a result of how huge MMPR was more than anything else. Regardless, I hate that this remarkably stupid and outdated idea that either girls aren't into action, or boys don't want female characters. Both of those are complete Horseshit. Believe me, I wanted a lot of female characters when I was little. Know why? They were characters I liked, they were characters from shows and books I enjoyed. Likewise, I know quite a few women into things too often perceived as being male oriented. |
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