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12-18-2016, 02:30 AM | #3011 |
Oldtaku
Join Date: Aug 2016
Location: Atlanta, Ga / Portland, Me
Posts: 855
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There may be a scale of acceptable ratings vs merch sales where there's a balance that keeps everything profitable. If that line isn't met, the show isn't renewed. For instance, word is my beloved Ryukendo had terrible ratings, but healthy merch sales. The show finished the season, but didn't come back for another. I'd say that, if true, that kind of calls the "ratings don't matter" meme into question.
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12-18-2016, 03:50 PM | #3012 |
Tokusatsu Hero
Join Date: Aug 2013
Location: Maryland
Posts: 6,221
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Quote:
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She/Her Last edited by Guyver Spawn; 12-19-2016 at 12:05 AM.. |
12-18-2016, 11:55 PM | #3013 |
Member
Join Date: Nov 2016
Posts: 474
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Without the merch sales, Toei doesn't make a profit, but if the ratings are poor the station won't want to air it when they could air something that'll get them more viewers and therefore ad revenue. You need to have both ratings and merch sales so that it's profitable for all parties.
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12-19-2016, 12:06 AM | #3014 |
Tokusatsu Hero
Join Date: Aug 2013
Location: Maryland
Posts: 6,221
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Sentai and Kamen Rider have low ratings for some time now. Even Ryuki had poor ratings and fans where worried that the show would be canceled before the show was over. I think if it was not for merchandise sales, Toei would probably stop Super Sentai and Kamen Rider over a decade ago.
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12-19-2016, 01:06 AM | #3015 |
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Join Date: Nov 2016
Posts: 474
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True, but how effective is a commercial that nobody sees? There is a point where the ratings do matter, it's just secondary to merch sales.
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12-19-2016, 02:04 PM | #3016 |
Victorious Knight
Join Date: Dec 2013
Posts: 422
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I forget which way it is but Toei/TV Asahi owns a piece of TV Asahi/Toei, so I doubt Sentai would ever be in serious danger of being outright canceled. Instead, any likely end would come because the shows just don't move toys anymore. Sentai has less of an advertiser problem because Toei is the main advertiser. Watch any Sentai episode live and you'll see 95%-100% of the commercials are for either for the Sentai's toys itself or other Toei products.
That said, the crew cares about ratings when they're good. It's something they can boast about. (they did so with Kamen Rider Decade and W) What's scary is that you don't actually need a show to move toys. There are some long running toy lines with no shows attached them. Quote:
word is my beloved Ryukendo had terrible ratings, but healthy merch sales. The show finished the season, but didn't come back for another. I'd say that, if true, that kind of calls the "ratings don't matter" meme into question.
Ryukendo was also probably sold as a big package deal. The show was actually supposed to air an entire year before it did and so by the time it actually began, filming was already complete. My understanding of the situation is that this is the reason we didn't get a second entry into what would have been the Madan franchise. Takara employed a lot of third party people for CGI and production work, so by the time the show was airing, the only way you could realistically keep the franchise going is by yet again filming the entire show in advance, which isn't a great idea. There's about 14 months between Ryukendo and Rescue Force and I think that allowed the crew enough time to work on something else and reassemble. Last edited by Aoi Kurenai; 12-19-2016 at 02:14 PM.. |
12-22-2016, 03:12 PM | #3017 |
Veteran Member
Join Date: Feb 2014
Posts: 2,483
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What would happen if the Toei change their administration ?
Last edited by Sevenlima; 12-22-2016 at 03:54 PM.. |
12-23-2016, 07:13 AM | #3018 |
Warrior of Delusions!
Join Date: Jun 2012
Location: Wait, you dont know either?
Posts: 5,825
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Is Kaixa-Bird's actor (Kōhei Murakami) the only actor to play both a Rider and a Sentai?
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Check out my occasional ramblings! https://akibamusings.blogspot.com/
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12-23-2016, 08:13 AM | #3019 |
MegaSilver
Join Date: Aug 2015
Posts: 1,674
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12-23-2016, 01:12 PM | #3020 |
Kawaii 5-0
Join Date: Oct 2011
Location: Cardiff, United Kingdom
Posts: 12,851
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Quote:
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