Disney Era
 

Why Disney buy PR, improve the show ?

They wanted it for the brand recognition but didn't really care for the franchase later on

diseny ruied hurrincanger final for pr ninja storm

Big mistake.

For who? Disney? I'm pretty sure they couldn't care less given they own things worth billions more than Power Rangers.

As I understood it, Disney never really cared for Power Rangers. There were other shows Saban had that Disney kinda wanted, so they got PR as part of a package deal. As time wore on, they didn't really want the show, and you could tell. That's the only was they got away with RPM. Imagine if Disney REALLY wanted Power Rangers, there'd be so much executive meddling, RPM would have just been Go-Onger-lite. With the "right" people looking the other way, we got what is (to me, anyway) the last great Power Rangers show.

As for brand recognition? That may well have been true to a degree, but also, Disney never really did a "Boys" show like Power Rangers is percieved to be. They got a show that could be that to them, so they kept it around. Makes sense. Until they acquired Marvel in 2009. Then they could just put out Marvel-related cartoons and such and hit a very similar demographic that Power Rangers would have, but with bigger names.

I’ve read that Disney felt embarrassed to be producing and broadcasting Power Rangers. Why is that?

Probably because they thought it was stupid.

There's always been a weird stigma attached to PR. Even from people that read comics and follow other things infinitely sillier and more childish than Power Rangers.

From what I can remember, Disney got the rights to Power Rangers because they bought Fox Family in 2001. I felt like Disney stop caring about the series around the mid 2000's. They hardly market the PR shows and put them on shitty timeslots. As bad as current Saban is, at least they know how to market PR. We have more PR merchandise compare to 10 years ago.

I also think that Disney is in the process of controlling all things children's entertainment which ensures an endless return, especially if you factor in adult nostalgia. I mean, they own nearly everything! Don't be shocked when they finally acquire DC Comics within this next generation!

It was a very different program from what they're known for. Live action wasn't the problem, likely more to do with the whole "Power Rangers is too Violent/Causes Violence" controversy that crops up every now and then. I don't think "it's stupid" is a valid argument considering they can, and have, churned out much dumber things to make a buck.

I actually think live action was the problem. Disney was never against having action based cartoons, but now that it's live action with stuntmen and real people actually hitting each other, it was a problem.

Right, that does mean they have to pay more for insurance.

And yet we STILL got more original fight footage than after Saban took over again. The Mouse may not have cared about the show, but if that level of financing is what you get when you're kept around just because, sign me up.

Yeah... don't count on that happening anytime soon, if ever. WB has owned DC for a looong time now, through both good and bad times. With things going so well for DC right now, there's no way they would let go of them.

Two words: Star Wars

I doubt that would happen. DC wanted Marvel to buy them back in the 1980's and Marvel didn't want to own DC because they would pretty much rule over the whole Comic Book market. I don't think it would be much now.

Two words: Antitrust Laws.

ummm... ok, I don't see your point. Can you elaborate for me?

Like I said, DC has a lot going good for them these days, so there's no reason for WB to sell them, let alone to a big bit of competition like Disney.

Yeah I agree here star wars doesn't prove any point disney bought them at a low point. clone wars was being canceled and the books were bombing at the time not that they were bad they were just not selling well. On top of that no one wanted to touch star wars for sole fact that the fans were verbally lynch mobbing Lucas. Disney did not buy Star Wars they Bought Lucasfilm and all its subsidiaries like THX and Skywalker Sound getting Star Wars was a bonus.

and as for the Disney era and them not caring it was more a give and take. The show runners wanted to continue to make show like they always had but as time went on Disney would've been happy just Dubbing the Sentai. It was definitely an issue of cost and when RPM came around disney was ready to put it to bed because everything else they had bought from Saban like Digimon had well ended.

From what I've heard Disney wanted to do an animated reboot of the series and cut Sentai from it all together.

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The Disney era wasn't terrible, but it seemed Disney was like, "this is a thing we have." They didn't know what to do with it, especially with the stigma that PR is silly and childish.

I didn't know about that. I don't see Saban ever doing one, but I would kinda like to see what an animated version of Power Rangers would be like.

Believe it or not, there are more than two American comic book companies. This is the same basic thing as to why WWE who, essentially, have a monopoly on pro wrestling haven't been crushed by the same laws: though infinitely less powerful, there are competing franchises.

To the rest of you, you may be right, I may be wrong but, there was a time when the idea of Disney owning Star Wars was laughable. Now they own just about everything. Never bet against the power of the almighty dollar.

Disney taught would be successful with PR, but it was a wrong choice.

Disney didn't do a very good job on marketing the shows. I do think if they had them airing on normal Disney Channel, they might done better since the normal Disney Channel was very popular in the early-mid 2000's. They also had action shows too like Kim Possible and American Dragon.

Here's the history taken from a variety of sources.

During pre-production of Power Rangers Wild Force, Disney purchased the "Fox Family" entertainment block of programming from Saban Entertainment, who had purchased it from Fox Entertainment Group back in the late 1990's. Everything in Saban Entertainment's library was now in ownership of Disney - including Power Rangers, Big Bad Beetleborgs, Mystic Knights of Tir Na Nog, Digimon, and Transformers: Robots in Disguise. The only thing NOT included in it was the "sound and music library", which was a calculated ruse from Haim Saban to ensure royalties especially with Power Rangers.

Disney had no real intention of continuing the Power Rangers franchise - Doug Sloan is on record saying that he helped save the show by convincing the powers that be at Disney that the show could remain profitable at a fraction of the cost if they moved production to New Zealand, which they learned of back during the days of the Mighty Morphin Power Rangers: The Movie filming.

So why purchase the Fox Family block if you weren't planning on using the main programming on it - Power Rangers? Rumor says that Disney was frustrated that they were unable to get in to the market of boys entertainment and that their stigma was that of "girls and kids" entertainment. The idea of Power Rangers now being under their control at a fraction of the cost by being in New Zealand gave them hope that they might have their ace in the sleeve on breaking in to boys entertainment.

Power Rangers Ninja Storm was popular at its time and Power Rangers Dino Thunder saw the series get to levels of popularity and profitability not seen since the days of Power Rangers In Space and Power Rangers Lost Galaxy. Doug Sloan left the show (I am not sure if his contract was up or if he chose to leave) so Disney brought in THEIR GUY - Bruce Kalish - to continue the franchise and, in many ways, prepare him to develop their own live-action series (which he would eventually do and leave the series after Jungle Fury).

With Bruce Kalish leaving the show, Disney prepared to cancel Power Rangers at the post of Power Rangers Jungle Fury. However, Disney chose not to once they saw the cost of penalty for breaking contract with New Zealand who still had one year left on the original contract set up after Power Rangers Dino Thunder. In came Eddie G, the executive producer of Power Rangers RPM. On Rangerboard, he said quite forwardly - "I was told that this would be the final year of Power Rangers and to just go crazy. Short of becoming the #1 kids show in all of television, nothing will save the series". So rather than do a carbon copy/paste of the Sentai, he chose to make the series we have all come to know and love (most of us at least) as one of the most unique, creative, and well-written Power Rangers series of all time.

But Eddie G eventually did garner the attention of the suits at Disney, both for some questionable choices (the prison fight scene in RPM as "human vs human" fighting was forbidden), as well as constantly being behind on turning in his scripts. He was removed - fired if you will - and replaced with veteran producer Judd "Chip" Lynn.

Unfortunately, when Eddie was fired a number of his writers and staff left the show with him on their own accord. Chip essentially took over a series with no notes on what was supposed to happen next. In what many fans call "Chipisms", Chip recycled a story line from Power Rangers In Space and worked it as the final story arch of Power Rangers RPM.

The MMPR 2.0 series that followed is a bit of a conundrum - some say it was Bandai America who pushed for the show to be created to recapture the original series magic, and others say it was due to Bandai America still having another year left on their contract to make Power Rangers toys. Either way, the series aired, failed, and was followed with Saban Brands purchasing back the Power Rangers franchise (along with Digimon).

What they do with MMPR was a big mistake.