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The difference in preference between genders is present, but likely only because of societal factors, with studies suggesting that young boys and girls enjoy a spectrum of toys when presented without prejudice by their parents. The sad thing is, a Sentai where female members outnumbered male would probably perform worse, but only for the above reason. Hell, I never watched The Little Mermaid as a child for the simple reason that, with a female character front and centre on the video box, I surmised that it wasn't FOR me... |
Would the number of females going up be cool? Sure, but I don't see the outrage over magical girl shows not having any male heroes. As a person of color there are things that I get all SJW about, but I just can't here. The demographics are there and they matter. Shows marketed for boys and girls do different things. It's a fact. Are there boys that enjoy girl centric shows and vice versa? Absolutely, but I don't think it's smart business to cater to the small number of people.
America would probably try to find that balance because things here are different. I think it's unrealistic to expect that from Japan though. I think the more important thing here isn't the number of females, but females taking over previously male dominated tropes. Things like suit colors and mecha designations. Like yellow, silver, and blue before it; green is the new hotness for women. Also, pink having an eagle next year and blue having a shark this year. We could have 5 women in kyuranger, but if they are only "girl colors" or pilot "softer, girl zords" what was really accomplished? |
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Plus there is literally decades of market research to support that with young boys male toys sell better. |
I feel that my post has been a little misinterpreted; an established gender divide definitely exists in toys/shows/media - I just felt it worth pointing out that it's most likely learned rather than innate, with most media pandering to it because bucking said trend presents too much potential financial risk in an already artificially-biased market.
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Sentai and Rider focus on marketing to boys for the same reason they have off-set airing schedules. Money.
They want to cast their net as effectively as possible, and demographic based marketing is one of the tried and true methods of doing so. By having multiple products tailored to appeal strongly to specific markets, they can bring in more profits than if they tried a more generalist approach with their products. It applies to age, income, location and, yes, gender, because all of these affect how people spend their money. Note, demographics are DESCRIPTIVE, not PRESCRIPTIVE. They describe the population as it IS, not as what they think it SHOULD be. Of course just because you fall into a certain demographic does not mean you will behave exactly the same, just that most of those in that demographic DO behave similarly. |
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You said this in a much more polite and much less ragey way than I would have. Thank you. :) |
Do we know if any the extra Rangers will be the sixth ranger?
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