i would assume they will be holding a raffle style drawing for the morpher.

i'd like to think the people at the Bandai booth would be smart enough to understand the demand and make it as fair as possible for all who attend the convention this year.

Because it's a gold-plated, extremely limited exclusive with a high demand.

That's well within what people will pay for it. Most people who really want it will end up paying a lot more.