I get the feeling that they're trying to push Proto Drive as an elusive cool guy like Skull was for W. He looks pretty cool.
Lupin looks great though.

Gaim story
Unknown lifeform MegaHex takesover and merge with Kouta and Mai's planet.
Kouta cannot stop it from moving towards Earth. Micchy is the only person who has the Sengoku Driver. The Brothers will need a plan to fight the new threat...

Drive story
Legendary phantom thief Ultimate Lupin shows up.
He stole Cyberoid ZZZ's body, and now can use Heavy Acceleration.
His goal is to steal the title "Kamen Rider" and becomes the hero himself.
Tomari chases after Lupin to an old castle, which hides the secret of "Kamen Rider".

Movie War Full Throttle story
MegaHex merges with Cyberoid ZZZ's body and becomes ultimate lifeform ZZZ MegaHex.
Gaim, Drive, and the others join forces to deal with the threat.
In front of the heroes ZZZMegaHex becomes something unexpected.
For the future of mankind the final battle continues in SPACE.

Lupin looks absolutely fantastic. He reminds me of one of those robots in the top hat from Viewtiful Joe.

He is one of the most Magnificent looking riders ever. I love his design. Definitely makes me think more that Chase is some sort of Rider, with Lupin having a variant of his gun.

Featuring his side-kick Electro-Wave Human Fujiko.

I disagree, it looks fantastic.

Lupin looks fantastic, I love that design. Probably one of my new favorite suits ever. Proto Drive is pretty cool as well, even if he's just essentially a black repaint.

Lupin's backstory almost makes him sound like the actual Lupin III :lol

I think we just found the classiest of all riders guys

He may be classy, but is he smooth like Skull?