Oh, it definitely is. You stack them up and skewer them.
https://www.youtube.com/watch?v=l_sopc0hYU8

It's rather underwhelming.

I've heard of figures being called bricks but this is ridiculous.

Not sure if it's just because it's something new, but I'm actually starting to really like the look of these things. I'm not sure if I'll get them immediately; I might have to see how far the combinations get, and if they're absurd enough I might have to bite on them all.