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Sevenlima

07-01-2018 10:32 AM

Culture takes time to become popular in another country

mdo7	07-01-2018 10:37 AM

Quote:

Originally Posted by Sevenlima (Post 720482)

Culture takes time to become popular in another country

Well South Korea seem to be the only exception, read this article from Huffpost: Japanese Gashapon Figurines Make a Comeback in Korea

Let me quote from the article:

Quote:

While multi-story stores in Japan sell gashapon, the trend has had only limited success in other countries. Until spring 2017, South Korea was no exception. But around March of this year, a new franchise called Gacha Shop began expansion efforts in central Seoul, and now the vending machines can now be found outside video game shops, stationary stores, and even 7-11. If revenues continue to skyrocket, 2017 may be the year Korea fully revives the 90s passion for gashapon.

For her March article for Seoul magazine, Diana Park unearthed some striking numbers from the Korea Content Agency. Their 2016 report “stated that the national character market grew 20 percent from KRW 7.2 trillion in 2011 to KRW 9.1 trillion in 2014. In 2015, the market brought in KRW 9.8 trillion in sales, and observers expect an 11.4 percent increase to around KRW 11 trillion.” This has caused a surge of interest around the capsule toy stores, including the chain “Gacha Shop.”

Other manufacturers seem to agree, as both gashapon shops and claw machine rooms are dominated by only the most iconic characters, including Pikachu, Doraemon, and Rilakkuma. Doll-dispensing claw machines (also known as “UFO catchers” in Japan) also skyrocketed in popularity last winter. The Korea Times attributed the dolls’ popularity to an economic slowdown in South Korea, but it is likely the kidult trend is also responsible. It’s now common for Millennial couples in Seoul spend a Friday night playing UFO catchers in Sinchon, visiting arcades, and snatching up gashapon. And those 500 won coins dispensed for a character figurine inspired by Moana, Bleach, Attack on Titan, or Harry Potter quickly add up.

I can't explain why in South Korea, Kidult culture seem to be mainstream but not in Japan.

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