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Bandai is partly to blame and the retailers are partly to blame. Bandai has zero sense in their waves. MMPR way overly represented. They say those are the only ones that sell, yet those and NS seem to be the only ones I can find. People are not going to buy the same toy over and over again. No matter what little changes they make, consumers overall are going to be a one or two figure per team buyer. MMPR are the only ones that sell because they're the only ones on the shelves.
And the retailers put it all under the same sku and don't bother to inventory by teams or color, so they don't know what to order. They just put the sku in and x quantity, and then they are shipped whatever the warehouse can give, which a lot of times are all the same figures, never the new waves or any other color ranger. They are blind to what they are ordering. Which might be partly due to Bandai as well, I'm not completely sure. |
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If you were a 7 year old boy with limited funds for toys, would a “girl figure” be #1 on your list? Remember that their target audience for non-legacy toys are younger boys who play with their toys and not collectors. But I think it’s ok to reduce the supply as long as they don’t eliminate the female rangers outright.
If you ask me they should also reconsider overpriced play sets like Lion Fortress Zord and design them to be more affordable. |
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(BTW I'm referring to the Legacy line here.) What it would do is possibly make things harder to find and increase after market prices once they sell out depending on length of the production run. That's what they've been doing much to the fandom's endless bitching. Why do you think they constantly whored out Tommy in Megaforce? Or all the references to MMPR in Samurai and Dino Charge were for? They're doing all they can in hopes to recapture the magic of MMPR. And the fans may say they want non MMPR but that's not what sales are indicating to Bandai which is part of their frustration with the Legacy line. |
Bandai responded (to ComicBook.com, not to us):
“Bandai America is and has been fully committed to bringing ALL RANGERS to fans with our action figure lines. From the very first episode of Mighty Morphin, female Rangers have been equal and important members of Power Ranger teams and our product line will continue to reflect that. As with most brands, we continue to evaluate what characters and figures resonate with audiences and adjust the line based on fan demand and overall business objectives. Fans can rest assured that all Female Rangers will continue to be produced and included in Bandai America’s Action Figure and Legacy Figure lines.” |
I should note -
Never in our article did we state that Bandai was NOT releasing female figures going forward, only that they were decreasing them. We pointed out two examples - the Fall 2017 Power Rangers Super Ninja Steel assortment, and the Wave 4 assortment being offered to online retailers. Neither of those assortments offer a female figure which would fall in line with what was said by Bandai at NYCC to many fans in attendance. |
It's due to sexual dimorphism. Hoping I will not get banned for my honest, scientific based opinion.
From birth, boys are different than girls. 1 day old babies show immediate differences when looking at people and objects. I am a bit saddened that many of these toy sites as well as people will deny aspects of boys and girls. It's nature, evolution and what ever you believe all aligning to history and observable reality. So like toys, boys like certain things. Girls tend to like other things. Their is a reason Dolls have cloth and, soft features soft hair and action figures are tough and rugged and packed with accessories and articulation. Look at comic sales. I am very much into it and it is a male dominated field. Boys love the visuals and the action. The female characters do not sell at all. I am been banned from other toy boards for this very topic but I am hoping Tokunation and the posters are mature enough to handle a certain point of view. |
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For a non-PR example, take Star Wars! C-3PO and R2-D2 were released in the seventies and therefore, classic. However, most entries since then: Prequels, Clone Wars, Rebels, Rogue One, and the New Trilogy have incorporated them time and time again and thus kept them relevant and warranting new figures over and over again! |
I'm glad that our worse case scenario doesn't seem to be happening. But the cynic in me also wonders if there was enough knee jerk reaction to a possible removal of female figures from the line, that Bandai had to get ahead of it and quell the rising noise. Hopefully the initial meaning was more wave composition like this latest MMPR line vs previous ones. Hopefully they figure out what the line should be *cough weapons not zords cough* and get things selling better.
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