Better that I thought it was going to be.

They know a pretty good time ahead of shooting/writing what the toys are going to look like or what sounds they have. Most of it is ready before they start shooting the first episode :)

The real challenge is to work them into the story you wanna tell and introduce them at the same time bandai wants to put them in the stores.

Wow that actually sounds really difficult to do.

Yup thats why in Kiva for example some toys are introduced and vanish in the next Episode never to be seen again :lol

Writers like late 2000s Inoue just introduce them so Kids now they exist but dont bother to really work them into the shows mythology.

Ichigo's face is the armor? that's just lazy :lol Also, now there are two Ichigo arms? :lol

It's things like this where you have to appreciate what the writers of these shows are capable of. Being handed mandated material and having to work it into their narrative.

When they said this series was about selling toys they weren't kidding. They're gonna sell so many toys...

Now the trouble is keeping them on shelves.

It's ironic that the most toy focused show, is also the most story focused. Looks like toku sympathisers might have to rethink a few things next time they try and explain how thirty seconds of plot in twenty episodes is 'how it's meant to be'.

OMG xD I need that Rider 1 AC!