TTWO is a joke. 2 episodes from several shows to entice people to purchase to full series...Only to not have the majority of those shows available for purchase. Numerous region locked stuff, uploads that last a week before being either de-listed or region locked, it's so aggravating.

Exactly. It's truly aggravating when there's a playlist of a show with the episode total listed and then you go in and only 2 episodes are available.

Speaking of Toei, I think we are again ignoring the fact that they are not the only company that has a stake in their shows. The rights to Kamen Rider are divided between them, Ishinomori Production and TV Asahi (+ TTFC rights to exclusive screening of various specials). And Bandai is also unlikely to remain silent. With Sentai, everything is even simpler: the world is divided between them and the Power Rangers, and you can climb into someone else’s territory only after many years and exclusively on DVD. Therefore, bringing its most successful franchises to the West is very problematic for Toei. And Zubat is unlikely to win the hearts of modern children ;)
Also, given all the unboxings of tokusatsu toys I've seen, for some reason it seems to me that Toei receives a percentage for them from companies involved in transporting Japanese goods abroad. Maybe not from everyone, but from the largest ones for sure. This means that there are still several legal entities that are not interested in Toei entering the international market.
So the only way I see Toei really going to conquer the West is if they buy the rights to Power Rangers. But, unfortunately, this is too unlikely.

Toei is such an interesting entity to me because they're like one of the few companies that is kind of fine with what they're making in terms of sales. Like you'd think they'd want more money and try and do heavy pushes to advertise their Toku stuff here but they haven't.

And that's because Toei is more than its Tokusatsu, and as I've come to learn recently, even more than its anime too. They've got plenty of fingers in a lot of pies and it seems like they're not too worried about expansion.

Which is why I have to scoff whenever people talk about their efforts to bring Toku over in comparison to Tsuburaya. Because these are not the same kind of companies. Tsuburaya only has Ultra really, which means international distribution is necessary to sustainability. Toei meanwhile... is so much more massive than that. The scope of everything is vastly different and I wish people would understand that even if I do understand their frustrations.

yeah but they could be making more money, isnt that the entire point of a company

Yeah but that's the entire point of my post. It's such a weird thing to see in this age where billion dollar acquisitions and different methods of trying to rake in money are used to grow. I'd like to lean towards Toei's upper brass being old as all hell, but regardless my point entirely is that it's weird.

Technically no. It?s to provide goods and services to earn a profit. Not be greedy. Some companies take it too far with greed and are usually the ones that die. Look at Bandai of America. They tried to make more money at the success of Dino charge?s auxiliary zord purchases by selling each aux zord as a whole mother megazord during ninja steel. They ended up losing so much money during NS that hasbro had to save PR. Saban tried their hand at a movie to grab the nostalgia that was evident given the success of the transformers movies (even threw in a reference) that barely just broke even. Toei turns a profit by sticking to their core values and providing a product that it stands behind. They care about their properties enough to quickly satisfy toy placement contracts with BoJ early on and deliver stories that a lot of people enjoy. Even series that are ?bad? are still someone?s favorite and they respect all of the individual series as stand alone and not just ?g1? nostalgia. They recognize that every series is someone?s ?g1? and they deliver that. Hasbro is only doing to power rangers what it has done with transformers and that is extremely evident.

at the least hasbro has been making more toys for non-g1 characters in the legacy line. i heard that the guy running the company right now is a big transformers fan, so that's probably why its getting any modicum of respect compared to their other brands

I don't follow PR, but I've been told that Hasbro does a poor job with marketing the series. When Saban came back, at least they know to market their show. Even if you don't watch Power Rangers, you still know that they had new stuff for it. I would see PR merch and other nick-knacks. Saban is also why we got Sentai on DVD in the first place because Shout Factory got approval from both sides.

It seems like Hasbro is not doing much with the series to keep it relevant in the public eye. Some of the kids that I know in my neighborhood don't have any interest with Power Rangers. They like Bluey, Marvel, and Transformers more. While in the 2010s, my cousin's two sons (who are like 8 and 12 now) loved Dino Charge and the other seasons. When I ask them now about PR, they are like "It's still a thing?".

Power Rangers is also a curse franchise with it only appealing to a small group of people. The 2017 movie was the only time PR try appeal to a wider audience like Transformers did a decade earlier, and it still failed.

It?s very true that they?ve branched out into other series and the new guy is definitely making that push. I was talking a bit more pre-legacy to be honest. Like sure you can get an armada Megatron from combiner wars but it was basically g1 Megs with a new head and new paint. Crap like that. Also, and this is more a knock on Hasbro as a toy company, the toys aren?t that great for what they cost now. The fact that only like 7 years ago, the price of a deluxe fig (roughly 5in fig) was $15 and now is $25. Yes inflation is a *female dog* but the rising prices technically started before that. Actually the prices started going up pre-COVID for that matter. The toys now don?t do the legacy non-g1 characters justice. Some are really questionable repaints and others are just poor quality.

Bringing the focus back to power rangers though, I also think Hasbro doesn?t put much effort into power rangers as it currently stands because they don?t technically own the designs, unless it?s created by them like cosmic fury. The don?t have full creative control and I think that?s what has hindered them fully integrating the IP into Hasbro full force. I think they will try and basically not do something toei and Bandai of Japan creates and do something completely new and I wonder if contracts are holding them back more than we know.