It's literally the same kanji as "Gaim" with the first section removed and replaced with "evil". Hence "Jaimu" or Jam.

This guy said it better. It's basically evil Gaim, which would sound roughly like Jam/Jamu.

So first its the jelly rider, now that dang dolphin becomes a rider? :lol

So...

Bujin Gaim

Yami/Dark Gaim

And... Now another Evil Gaim...?

Kouta must be going through some rough times dealing with himself one to many times now.

Even if there is some difficulty reading with the kanji, the katakana right above shows how it's read. Jya-Mu. Kamen Rider Jam.

Thank you for that additional clarification person who is clearly more knowledgeable than I :lol

So the puns(?)/wordplays so far are:

- Fruit turns to jam when processed.
- Jaa Mu, which means Evil Warrior
- Jam, which fits with the initial dance battle theme
- And if it's Ryoma, he DID jam the communications system in Zawame using the Master Intelligence System
- Ryoma also jammed the phones of the international Yggdrasil members.

What else?

All this talk about Jam reminds me of this scene from Spaceballs:

https://www.youtube.com/watch?v=FcArnepkhv0

https://m.youtube.com/watch?v=gvP9E0Za2wI

BTW, this artist is a no-talent hack.

*Looks at date*

Ohhhh....I get it....It's April.....

Wait, wuh?

Well jam on then.

KyoryuGreen - Complete agreement, that's what I think of as well when I saw this news.