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Thread
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Bandai's SDCC Exclusive Golden Legacy Morpher with Green & White Power Coins!
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06-28-2013, 10:18 AM
#
63
Den-O
Admin
AKA Zordon
Content Director
@DenO_TokuNation
Join Date: Oct 2011
Location: Lexington, Ky
Posts: 16,328
Quote:
Originally Posted by
goldblade6
That's awfully understanding of you, but honestly,
any
retailer would jump at the chance to have as their exclusive an item that fans have been begging for for the past 20 years.
Everyone
loves the 6th rangers - especially Green and White (Tommy). There's also no good reason Bandai couldn't have shipped the morphers in a case of 3:1 ratio of silver to gold, like any other case assortment any company has ever done. Frankly, I haven't seen the silver morpher on the shelves at my TRU even once yet. I don't think TRU would have any problem ordering or selling more - even a special gold version.
The morpher is probably too expensive an exclusive for places like Walmart or Target who, if anything, seem to be cutting back on the size and scale of their toy aisles, but Toys R Us who loves $290 Millennium Falcon exclusives, or other online retailers? There is no way they would turn this down. The sales of an item like this are just guaranteed. At least half of the people who buy the silver morpher would buy the gold one as well. Then there are others who would only really care about the gold one!
Bandai did this
only
to get attention, even if it is at the cost of disappointing and offending their loyal customers. Even if Bandai were planning on releasing some lower quality version of these exclusives later on, this is such a rude an inconsiderate way to announce this to fans - without any further information or insight. If people think Mattel is bad with customer relations and SDCC decisions, they should check out Bandai. The show has reached a new low.
You talk as though retailers acknowledge fan and collector demand. Which they do not. That's not even close to a factor when they choose toy lines and or the exclusives from them to carry. If the line sells poorly then they don't carry the exclusive. It's simple math for the big corporations, they literally do not care about how many people love those characters.
Walmart/Target/ToysRus/etc cater to children first and foremost. If they feel there is a dedicated demand based on sales numbers to carry a particular product or line then they will. But if the numbers don't indicate it then they won't. It's just a simple truth that collectors do not make up as significant a portion of the toy market as we often like to think.
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