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Bandai's SDCC Exclusive Golden Legacy Morpher with Green & White Power Coins!
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06-28-2013, 12:18 PM
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65
Den-O
Admin
AKA Zordon
Content Director
@DenO_TokuNation
Join Date: Oct 2011
Location: Lexington, Ky
Posts: 16,328
My point is that we can argue over this all day, I don't care. But that's simply
NOT
how retail works. It's a numbers game based on purchases by mass consumers, not what a community of collectors buys.
If TRU didn't think they could move an exclusive in enough quantity to justify as small of a production run as exclusives normally get, then they wouldn't carry it. This is just like how Transformer collectors demand retailers carry this or that in larger quantities. Because exclusives are "too hard" to get. They think they dictate the market and they most certainly do not. Mass consumers do, not the thin sliver of collectors that rabidly buy these things. They acknowledge some demand, but not in the numbers you're suggesting.
Retailers don't order exclusives because "obviously collectors will buy this". They order them based on incentive from the manufacturers that consumers will come to them to purchase it because no other retail chain will be able to carry it. It's the very nature of an exclusive. You get customers for it because you're the only one carrying it. Again it has nothing to do with appealing to a collector oriented fan base. It just has to do with sales numbers. If you're the only game in town on a product, if you monopolize it, then you have good sales.
In special cases, yes a place like ToysRUs will carry high end items like that but just look now. Once the initial waves of collectors got their Legacy Megazords, Morphers, and Shinken Oh's they've begun to shelf warm. There are 20 Legacy Megazords at my local TRU alone! I'm sorry but retailers acknowledge pretty thin portions of the collector market. You're using TRU as an example and outside of it and or comic/speciality shops the big box retailers DO NOT carry collector themed toy product. Exclusive does not always = collector oriented.
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