Integration

Matrixbeast · 02-16-2014, 11:37 PM

Quote:

Originally Posted by Deathryuger

It's not even just BoA, most American toy/entertainment companies still operate under the fallacy that boys can't like girl characters and vice versa. It is a shame, but also a misstep on the BoA marketing department. I realize that Power Rangers is considered a boys line first, but isn't this the same company, along with Saban, that has reversed the gender on numerous ranger characters?

It's a shame. "Oh, Scarlet didn't sell in the GI Joe line 30 years ago. Boys will never buy toys of female characters!" seems to be the mentality they've stuck with...

As for the gender of characters changing, it's clear that Saban wants more female characters, but it's Bandai who's too afraid to market them.

02-16-2014, 11:37 PM	#16
Matrixbeast Mighty Morphin Join Date: Jan 2012 Location: Za Warudo Posts: 25,466	Quote: Originally Posted by Deathryuger It's not even just BoA, most American toy/entertainment companies still operate under the fallacy that boys can't like girl characters and vice versa. It is a shame, but also a misstep on the BoA marketing department. I realize that Power Rangers is considered a boys line first, but isn't this the same company, along with Saban, that has reversed the gender on numerous ranger characters? It's a shame. "Oh, Scarlet didn't sell in the GI Joe line 30 years ago. Boys will never buy toys of female characters!" seems to be the mentality they've stuck with... As for the gender of characters changing, it's clear that Saban wants more female characters, but it's Bandai who's too afraid to market them. __________________