[losondro]

Sorry for the double post but looks like we'll be getting an in-store distribution soon.

Quote:

It has been confirmed through an advert in Nat Geo magazine that two special events are coming to North America. These events are based on Mega Evolutions. First, from August 13th to September 17th, you will be able to download Heracross or Pinsir to your X & Y games over the Internet. In addition to that, if you go to Gamestop stores from August 18th to August 31st, you'll be able to receive a special serial code to download the Heracronite or Pinsirite Mega Stones. We'll provide full details on this event as it comes, including if it is in other regions.

Source: http://www.serebii.net/index2.shtml