[Sunred]

I like to view the first 9 years of the Heisei Rider era(Kuuga ~ Kiva) as a trial period.
Kamen Rider had a 11-year sabbatical after Black RX, and Toei was pretty much working from scratch when they did Kuuga.
And after 9 years, I like to assume that based on the accumulated data from toy sales, show ratings, internet and media feedback, etc. they ended up with what I like to call "phase 2" of the Heisei-era Kamen Rider franchise as a solution to better the franchise.
And so far it has done wonders for Bandai in terms of sales, and I noticed the overall complaints regarding the stories have subsided to a certain degree, which is good compared to the days when writers except Kobayashi were hated so much.

Regardless of whether it is overdone I think it is fine for now. But I would like to say that after we get our 20th rider and we hit Heisei Rider no.21, they should come up with another new set of rules to keep things fresh.