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Quote:

Originally Posted by Guyver Spawn

That's why a Spring 2017 release date would work better. Besides Cloverfield, Rambo 4 and The Green Hornet, what blockbusters come out in January? January is the worst spot for movies to be released on.

January is a "dump month" for movies. It's period when studios usually release films that they know aren't going to be very successfully from a critical or commercial standpoint. January/February and August/September are basically the gulfs between summer blockbuster season and end-of-year awards bait season when studios just throw out whatever crap they have lying around that they don't want to waste time on during the busy season. It is very much a bad sign that the PR movie is already scheduled for one of these time frames. It pretty much implies that the studio has very little faith in this movie.