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Bandai to decrease the number of girl action figures in the Power Rangers toy lines
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10-17-2017, 11:39 AM
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TokuChris
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Bandai says it's geared towards collectors, but is still sculpted in a mindset to get kids to buy them (hence super muscles and super boobs). Tying the Build a Figure Megazord to each particular season was an old gimmick to try and get waves to sell - "You can't complete this one Megazord unless you buy figures from THREE total waves!". Mwa ha ha, that means we'll get at least 3 waves of sales! That and then "Hey WalMart, we guarantee these 3 waves will sell because they have to buy from all 3 waves to build the MMPR Megazord!".
And don't kid yourself - the reason the Psycho Rangers wave is having a MMPR Alpha 5 Build a Figure isn't because Bandai wants to shove more MMPR down your throat - it's because retailers wanted a bigger guarantee that those figures would sell. The original figure that was proposed in that wave would have been awesome, and it wasn't Bandai or Saban who nixed it, it was the retailers.
Case in point - Power Rangers toys aren't as popular and successful as we'd all like them to believe, and thus Bandai is hamstrung by retailers on their choices and options, and because MMPR sells so well retailers want more and more MMPR and less and less non-MMPR.
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