[TokuChris]

Bandai's marketing gimmick thus far in the Legacy line has been "How can we force people to buy the female figures?". The "Build a Figure" portion is the main key and one reason they won't abandon it. To build the Megazord, you HAVE to buy the female figures. But what happens when no one cares about the Megazord? And that's where we're at right now - kids don't care about building the Megazord, so the female figures sit.

One suggestion I've seen a lot of is to package the torso/head with the female figure. That might work but only if the Megazord is a desired figure. I don't believe that it is because I don't believe the Megazord figure is something kids are wanting to build. Why? Because for another $15 you can just have your mom and dad buy you the big robot anyways.

So how do you market the female figures to be more desirable to kids?

For starters, if you're going to do a Build a Figure, make it something different than a toy that doesn't even function with the main gimmick that makes it desirable (aka transforming/combining). Make it a NEW character, or a villain character. As an adult I wanted to buy some old toys from an older series because you got to "CREATE A NEW POWER RANGER!". Marvel Legends does it in a way where you create a larger figure from the line - like Onslaught, Juggernaut, etc.

I'd say make the female figures carry the accessories for the team. Let the other 5 figures for that line carry the pieces for the Build a Figure, and release the female figure with all the weapons or an extra awesome accessory that kids and fans want.

Granted, it's all for nothing if the retailers don't buy in to it, but at this point I'm sure they'd be down for something to make the female figures sell. But if the future is now "No female figures", which you see in the new assortment of Wave 4 at online retailers, then I'm out.