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Thread
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Bandai to decrease the number of girl action figures in the Power Rangers toy lines
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10-17-2017, 03:49 PM
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Yellow Ranger
I FOW our new Hasbro OLs
Join Date: Nov 2013
Location: TN
Posts: 2,672
Quote:
Originally Posted by
TokuChris
Bandai says it's geared towards collectors, but is still sculpted in a mindset to get kids to buy them (hence super muscles and super boobs). Tying the Build a Figure Megazord to each particular season was an old gimmick to try and get waves to sell - "You can't complete this one Megazord unless you buy figures from THREE total waves!". Mwa ha ha, that means we'll get at least 3 waves of sales! That and then "Hey WalMart, we guarantee these 3 waves will sell because they have to buy from all 3 waves to build the MMPR Megazord!".
And don't kid yourself - the reason the Psycho Rangers wave is having a MMPR Alpha 5 Build a Figure isn't because Bandai wants to shove more MMPR down your throat - it's because retailers wanted a bigger guarantee that those figures would sell. The original figure that was proposed in that wave would have been awesome, and it wasn't Bandai or Saban who nixed it, it was the retailers.
Case in point - Power Rangers toys aren't as popular and successful as we'd all like them to believe, and thus Bandai is hamstrung by retailers on their choices and options, and because MMPR sells so well retailers want more and more MMPR and less and less non-MMPR.
Sounds like Bandai's between a rock and a hard place here.
On one hand they have retailers breathing down their necks to make their toys unclog their shelves and on the other they have fans telling them to make/not make certain figures.
Makes me wonder if it wouldn't just be better to nix it from retail and just sell it exclusively online?
Quote:
Originally Posted by
TokuKnight89
What was the original figure proposed for the Psycho Rangers?
I feel the reason MMPR sells isn't just because of the nostalgia factor, its because Saban is acting like MMPR is the only thing worth pushing! Personally, I think he is pushing it and inflating the market, intentionally or unintentionally, cause of the love people have for MMPR and the belief that the only way the PR culture can survive is if you double-down on how much MMPR is out there!
Saban has tried to push non MMPR before, it didn't sell and people don't care so they're going where the money is.
Even Disney at one point considered rebooting MMPR as a cartoon series.
And some people keep pointing out Wonder Woman yes that movie did well but the majority of toys for it were marketed towards girls. And unless I'm remembering wrong their wasn't a dedicated boys' toyline for it but a subline in DC Universe.
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