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Thread
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Hasbro Obtains Power Rangers Entertainment License
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05-01-2018, 01:34 PM
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Librarian
Omnipresent Historian
Join Date: Jan 2012
Location: In the now.
Posts: 707
Quote:
Originally Posted by
The Chaos Entity
Bandai Japan still owns the rights to Sentai, however - so any collaboration between Toei and Takara on Super Sentai designs is impossible. Unlike most other JP companies, Bandai and Takara can't stand each other and Toei is very much tied to Bandai. Although Toei and Hasbro are likely to become close, I wouldn't count on the same going for Toei and Takara.
Assuming, of course, that Hasbro continues to rely so heavily on the source footage - there is every chance that the relationship between Power Rangers and Super Sentai will become more distant, though not outright disappearing.
I didn't mean on Sentai. I meant Toei and Takara collabing on something Takara owns. Toei is a media company. And while BOJ and Takara have differences, Toei is a middle ground that can do business with whoever they please, and has in the past too. Toei isn't limited to only what BOJ tells them is okay to make. That only tends to be true on Sentai and Kamen Rider and anything else Bandai has strong ties to like Gundam.
Anything else that's not bandai owned, bandai has no business interfering with. And it's not like BoJ can make the material without Toei either, so they have to play nice with Toei as much on those licenses.
As for PR and Sentai being different. That's not a bad thing. That's what allows Toei to double dip on each season. So the more different, the better for them as they bring it back over, dub it, and re-release it. If sentai and PR are carbon copies, it dilutes that.
But in time, this does open the possibility of Takara approaching Toei for their own Toku that's transformers themed. Takara has been looking into that in the past with things like the Rescue IP. So hasbro acting as a bridge gap that smooths the gears for that can help.
Bandai of Japan can cope with not owning everything. They already have market dominance overall in Japan. So a little Takara stuff by Toei isn't going to hurt their bottom line.
But the possibilities for Toei on market share is fantastic too. Could you imagine the kind of fan reactions something like certain Sentai teams teaming up with RescueFire, or other Takara attempts could do for sales?
With Japan, wild outlandish crossovers can generate a ton of market buzz and hype. Though the toy rights would definitely be a mess, but I'm sure BoJ and Takara can work out something as a friendly competition on which side sells better material in a "Sentai vs Rescue" dynamic. But that's far far future things.
But then again, I give BoJ and Takara more credit for not being directly petty to each other. They aren't as "bitter enemies" as many may think. Business rivals yes, bitter enemies no. At the end of the day, it's all about what'll generate profits for the company and if a "never thought possible" collab will do that and do that in high enough amounts, yeah they'll put away their differences to make money.
Last edited by Librarian; 05-01-2018 at
01:41 PM
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