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Guyver Spawn · 06-17-2018, 11:29 PM

Jason DeMarco (The main producer of Toonami) wrote a good reason on the downfall of action cartoons in America.

Quote:

There are a bunch of reasons for this, but here are a few of the major ones:First, action cartoons as we know them had a huge, formative boom in the early 80s. Post Star Wars, toy companies used tv shows as glorified marketing to move merchandise and license ancillary product. Slowly, government crackdowns on what is called "host selling" made those types of direct tie-ins harder, if not impossible, to pull off. Kids have also stopped buying toys at a much earlier age, transitioning to playing games and watching things on tablets , etc.
Second, action cartoons mostly did things in the 80s/90s/early 2000s that live action movies couldn't pull off yet- other planets, super heroes, talking monsters, etc. The rise of affordable CG has meant a huge increase in the production of live-action sci-fi, fantasy and superhero movies and tv shows that wouldn't have been possible before. Now, you can see your favorite heroes, multiple Star Wars and Star Trek films, etc render your favorite scenes and characters in total lifelike fidelity. When you can go see the Avengers on a big screen in the 200 million dollar version, some 22 minute cheaply animated version is not going to hold your interest quite as well, right?
Finally, the animation industry itself has undergone huge changes over the last 25 years. The biggest change is the outsourcing of much of the "real" work of animation to overseas studios in Korea, India, Japan, and France. The reason for this is the same reason so many other US industries outsource: cheap labor. It is often prohibitively expensive to set up an animated action cartoon- which normally will require more from an animation.design team than a comedy- in the US.
Combine all of these factors, and you're just not going to see as many new action cartoons as there used to be...

https://ask.fm/Clarknova

I doesn't follow American kids cartons, but from what I've seen is that comedy shows are also easier to produced too. You can make short and episodic without worrying about selling toys. With action shows for kids, you have some merchandise line to sell. Even if your show is not toy gimmick like Batman: TAS, you still have to promote toys for kids to buy.

06-17-2018, 11:29 PM	#11
Guyver Spawn Tokusatsu Hero Join Date: Aug 2013 Location: Maryland Posts: 6,310	Jason DeMarco (The main producer of Toonami) wrote a good reason on the downfall of action cartoons in America. Quote: There are a bunch of reasons for this, but here are a few of the major ones:First, action cartoons as we know them had a huge, formative boom in the early 80s. Post Star Wars, toy companies used tv shows as glorified marketing to move merchandise and license ancillary product. Slowly, government crackdowns on what is called "host selling" made those types of direct tie-ins harder, if not impossible, to pull off. Kids have also stopped buying toys at a much earlier age, transitioning to playing games and watching things on tablets , etc. Second, action cartoons mostly did things in the 80s/90s/early 2000s that live action movies couldn't pull off yet- other planets, super heroes, talking monsters, etc. The rise of affordable CG has meant a huge increase in the production of live-action sci-fi, fantasy and superhero movies and tv shows that wouldn't have been possible before. Now, you can see your favorite heroes, multiple Star Wars and Star Trek films, etc render your favorite scenes and characters in total lifelike fidelity. When you can go see the Avengers on a big screen in the 200 million dollar version, some 22 minute cheaply animated version is not going to hold your interest quite as well, right? Finally, the animation industry itself has undergone huge changes over the last 25 years. The biggest change is the outsourcing of much of the "real" work of animation to overseas studios in Korea, India, Japan, and France. The reason for this is the same reason so many other US industries outsource: cheap labor. It is often prohibitively expensive to set up an animated action cartoon- which normally will require more from an animation.design team than a comedy- in the US. Combine all of these factors, and you're just not going to see as many new action cartoons as there used to be... https://ask.fm/Clarknova I doesn't follow American kids cartons, but from what I've seen is that comedy shows are also easier to produced too. You can make short and episodic without worrying about selling toys. With action shows for kids, you have some merchandise line to sell. Even if your show is not toy gimmick like Batman: TAS, you still have to promote toys for kids to buy. __________________ She/Her