[Kamen Rider Lucha]

"Demon" has different connotations in Japan. They aren't necessarily evil or from hell, they're just weird magical creatures.

My guess is that we're going to get mythical Japanese creatures, like kappa/tanuki/tengu/kitsune, infused with some sort of technology -- which would align pretty well with the existing rumors.

Also, sorry to everyone who was so totally certain we'd be getting a Sports/Olympics-themed series. Please bow down to our new Glitter Demon overlords!