[Kamen Rider Lucha]

Quote:

Originally Posted by Kurona

So I guess they're... not magic or demons? Or they're just, like, the really cool variety of wizards that drive trucks

They're almost certainly magic vehicles. Mashin machines.

As several of us pointed out when the title was originally discovered, the translation of 魔進 (mashin) as "demon summoning" or "demonic advancement" or whatever was never particularly well-grounded.

When 魔進 (mashin) is translated as "magical progress," or even just "magic," both of which are acceptable readings, the mashin/machine pun kind of screams in our face that the show is about mages who drive (i.e. "progress" as a verb) magic machines.

In retrospect, "magic cars" was probably something more of us should have anticipated from the beginning. Fandom was just so enamored by the idea of "demons" that we couldn't imagine anything outside that box.