[Tokumonkey]

Seems like the toy people are trying to reproduce what made Gaim merch sell so well. They've tried iterating different elements of those ideas periodically ever since: audacity, food, an insane number of forms, apparently-swappable armor over a common undersuit, etc. It doesn't look like this will be a multiple-Riders show in the manner of Geats, Saber, Ex-Aid, and Gaim, but maybe they've found over time that the many-Riders model doesn't perform the way they want it to.

This definitely feels more like Gaim's gimmick than anything they've done since, but maybe I'm being thrown off by the potato-chip samurai's resemblance to Gaim. There seems to be a real joy in the details of the designs: the melting-chocolate "poncho," the squeezing-the-bag sword handles, etc.

I'm curious as to what the retail action figure gimmick will be, since that always seems to have a profound effect on any Hesei-and/or-Reiwa Rider's design. That'll then get translated to So-Do, figuarts, etc. Right now, it looks most like Zero-One-esque swappable armor, but it's always possible I'm missing something.

I am very curious as to how the collectibles with adorable cartoon faces on them will go over with their target demographic.