[Locke]

Link to article.

Everything about this angers me. Hollywood no longer really has new IPs, they are just remakes or nostalgia banking so I really REALLY wanted Pacific Rim to do well, because if it flops it'll be quite a few years til we see something original on this scale again.

So surely the Pacific Rim marketeers would have taken this on board right? All the hairy neckbeards like myself are already going to see this, I mean giant monsters and robots! So you don't need to market this to us, make sure you get the figures out promptly because kids will LOVE this and the earlier you get them out the longer the kids will beg their parents. But don't forget to market to my Dad as well because he is the kind of person who won't bother to go see this. Also be careful what you release this against, don't run against guaranteed money making sequels or established family films.

Or you can just pour all your marketing money into aiming it at people who ARE ALREADY GOING TO SEE IT REGARDLESS. And then they release it alongside Grown Ups 2 and Despicable Me 2. Grr you fucking idiots. If you dare have the gall to ask why this flopped, when it may very end up doing so, then I'm so fucking done.