[DrillBIT]

Quote:

Originally Posted by DaiRiderRX

the reason the price is what it is is because this is a VERY niche market they are targetting, and they are playing it safe.

Actually there is a reference number. TV Japan's subscription number (from NHK and TV-Tokyo) is pretty much what they need to figure out how many people in North America are willing to pay for the service.
TV Japan provides limited products from Japan, and mostly stuck with news and informative programs from NHK (OK, some drama from TV-Tokyo alright). The company has been around for around for quite a while, and there are increasing voices for something more than just shows from 1 channel.
Toei Channel is able to do that with their wide range programs.
Potential subscriber numbers is already there. Toei doesn't need to worry too much about overcharging those people when TV Japan is asking for a lot more than 20US/month.