[Boshusan]

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I was really enjoying this episode until the last few seconds of it...

Urobuchi is doing the Magical Girl/Witch thing from Madoka all over again. Thats really disappointing

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After seeing Madoka for the first time a couple of weeks ago,this was the episode I was dreading/anticipating.

And that's a bad thing ? I think it fit pretty well in this story, because it's coherent. It's less annoying than some of Inoue worst works that set characters with illogical behaviour and reactions.
It's a classic trope after all, Madoka was not the first fiction to use this trick and Gaim won't be the last. Psychopass (excellent anime by the way) from Urobuchi also use a form of this contagion/transformation theme, but not as a twist, rather as a fatality.

If you read the gaim threads regularly it was unevitable to not see it coming since weeks ago people already speculate about the Hellheim fruits.