[Brainchild]

People often chalk up Kamen Rider as a mature older brother to Super Sentai. Deeper writing, more complexity in design, and overall more mature themes make it a series with a wider area of appeal than just young children.
However, recently I've been hearing that more recent series like Fourze are fun and all, but they just aren't Riders. It's pretty obvious that after Decade there's been a rather swift change of focus to mass-collection of Gaia Memories, Core Medals, Switches and what looks to be Rings, starting with Ganbaride cards. The elements necessary to kick this off were already there; Advent Cards, Rouse Cards and arguably Fuestles all had some implication that the Riders were dependent on trinkets of sorts.
My question is, how do you view this kind of gimmick? Do you think it's enjoyable to play along with, or that it adds a certain draw to the plot? Or is it just another cheap marketing ploy to get more money, taking away from the traditional feel of a Kamen Rider?
Discuss.