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Thread
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Toy sales mark the end of Power Rangers?
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10-15-2014, 11:19 AM
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12
schlagwerk
just here for the mecha
Join Date: Jul 2012
Location: Portland, OR
Posts: 789
Though to go with how the toys are marketed/released, I think there are some issues:
The biggest pushes always seem to be at the beginning of a new show and the inevitable "Super" season. There's always a huge stock of those toys, and while in my area I see most of them sell, there's always some shelf warmers that just never go away. Any figures that don't get released with the initial push never seem to get a good distribution. This is exceptionally so with toys that come out later in the "Super" season. I've rarely seen Gosei Grand & the Hyper Change Zord, I have never seen a Gosei Jet, and doubt I'll see whatever they're calling Furaimaru. I have no hope of seeing even a fraction of the Ranger Keys that are due this Fall/Winter season as I think I've only seen series 3 Keys once or twice.
The way they break up releases gets retailers to overstock on premier items, and then not bother with restocking later new releases because they still have dead stock or the promotional push for the next season's premier items is so strong that retailers wait for them to really refresh their inventory.
Though the best part for me is that I know that there'll always be a clearance before the next season, so I usually wait until then to get my Zord Builder toys at 25%-50% off. I even got my Legacy Megazord at 40% off back when it came out because of a blanket Power Rangers sale. I agree that Power Rangers toys are way overpriced for what they are.
Last edited by schlagwerk; 10-15-2014 at
11:21 AM
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