[H3N51N]

Agreed. But the problem that lies there is the fact that the girls sell less because the target demographic isn't used to seeing them. When something different occurs it's very off-putting to lots of people. It's not that certain groups of people prefer certain objects, media or lifestyles; it's that the general public has been conditioned to believe such things. And that has an effect on society, like all media does.

Because of that "female" things end up selling less for franchises like this, which gives companies stats that show more "boy" things sell than "girl" things, so they make more "male" merchandise. And then the general public see it, think the shows, games & whatever else they make has more to do with males than females, so more male things sell & buy the items & the cycle continues.

Change will not occur until someone in power is willing to take a risk & break the cycle, but they can't because they created it themselves & it's the cycle that gives them their good business & changing it would mean a drop in sales, which is something no business wants.

And it's not like lower sales for "male" merchandise means they're gonna shift over to "female" merchandise for Kamen Rider. They created multiple franchises for, in their mind, "multiple demographics". Like Pretty Cure being for girls & Kamen Rider (& Super Sentai) being for boys. As opposed to making multiple franchises that can bring in money from both sides they think they have all their corners covered by having one franchise dedicated to each gender.

Now I'm no business major or expert, I'm just a dude typing on a phone. But, while it might not exactly be making half the money they could be, I think they could be making more if they didn't divide their potential audiences for their shows & toylines.

However, as I said before, they'd have to sacrifice potential immediate sales in order to gain significant sales much later on. It really boils down to short-term vs long-term. And short-term gain with segregated demographics is what's keeping them afloat right now. Unless their sales plummet for all their current franchises & drive them to do something "drastic" (make a Digimon leader a girl, make a Pretty Cure leader a boy, etc.) things will continue to be as they are.

Sorry if I rambled & didn't make much sense. I tend to do that. ^^;