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Thread
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Female Riders?
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04-17-2015, 09:39 PM
#
98
H3N51N
Member
Join Date: Sep 2014
Posts: 506
Quote:
Originally Posted by
SPLIT LIP
Because that's how demographics work. That's why there's boys toys, and girls toys. Hitting both sides with one franchise is hella harder than with two.
Action cartoons don't appeal to girls like they do to boys.
Avatar: Legend of Aang & Korra. Adventure Time. Countless anime. It might not be easy to make everyone individually happy but it's not impossible to make people of different groups happy with the same thing.
And just because more girls don't like action series like boys do doesn't mean the boys should be the only ones that are catered to. If 70% of sales for a show's merchandise came from boys why do companies feel the need to thrive off of only that 70%? They're ignoring the other 30% that bothered to give them their attention, time & money without being even considered by the company. So while it is extremely difficult to make the "perfect" 50-50 split for media & it's demographics, that shouldn't be what the goal is.
If you ended up receiving 100% viewership & sales from just one kind of group & that one kind of group only then it makes sense that you focus on that one group because that's all you have. But that's not how fan bases & audiences work. Percentages don't mean anything.
So more girls like this type of movie than boys do. So what? A small percentage of boys still saw them. They willingly gave the movies support without having to be thought of. So if these companies stopped trying appeal to the majority like it's some kinda voting system then they could potentially have extra sales.
Don't segment potential audiences that could care about your product just because they don't take up the majority of the pie chart. The fact that they're even on the pie chart is something you should be embracing & trying to make a profit out of.
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