[Matrixbeast]

Quote:

Originally Posted by H3N51N

Avatar: Legend of Aang & Korra. Adventure Time. Countless anime. It might not be easy to make everyone individually happy but it's not impossible to make people of different groups happy with the same thing.

The difference?
They don't have a 40 year legacy of expectations to meet.

I'm not saying it's not a viable tactic to try to market to both gender groups, but the primary difference is that, as a franchise, attempting to do so would be a major shift in how it operates.

Here's an example. Look at the full title of the brony documentary.
"Bronies: The Extremely Unexpected Adult Fans of My Little Pony"
It's not quite the same scenario, but it'll suffice for the comparison. MLP holds a stigma of being for adolescent girls, and when the newest series was announced, it still held that stigma. Friendship is Magic was created not to intentionally attract fans of all genders and ages, but merely to appeal to them at some level (Primarily so that fathers watching with their daughters wouldn't want to chew their own faces off).
However, even the most die hard of fans *Cough* can admit that, ultimately, the series still targets the primary audience of adolescent girls, still being a series fueled by toy sales.

My Little Pony and Kamen Rider are both decades old franchises, and they actually do the same thing in aiming at the market that will net the most sales. However, FIM's attraction to alternate audiences wasn't an attempt to draw them in and get their money. It was just a unforeseen incident, and even with that, they still put most of their efforts in the toys that appeal to the younger fans, rather than boys and older collectors.
Kamen Rider intentionally trying to get the little girl market wouldn't necessarily be successful, and would just as well run the risk of alienating their main market, ending in a major collapse. It's just not worth the risk for a small chunk of the market.