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Originally Posted by Kamen Rider Lucha

In our little bubble of toku fandom, we fail to take into account how off-putting mainstream audiences find tokusatsu aesthetics. The elements we find charming are almost universally seen as cheap, silly, and garish to people with no love for the medium.

We may be enamored by rubber-suited monsters whose mouths don't move when they talk, heroes who fight with plastic toy weapons, battles that take place in exterior locations completely devoid of extras, editing that employs rapid and unexplained location changes, miniature sets made of cardboard, and CGI straight out of a cable show from the 90s... but the average viewer, who has no familiarity with or affinity for the budgetary shortcuts this medium utilizes, sees all of the elements we cherish as flaws.

Yeah, but don't we as enthusiast watchers feel the same way about mainstream media? The CGI designs are shit, the effects are way too over the top, the focus on spectacle/CG take away from characters and the story.

That also makes me ask, is toku just seen as it's bad by everyone outside the fandom? Like, I feel like a lot of the best TV show stories I've seen are from Rider, but is the budget/toy focus too distracting for people to focus on the good?

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This aesthetic distaste, paired the amount of Japanese cultural knowledge required to decipher what's going on in these stories, creates a nigh impenetrable membrane around tokusatsu that repels casual, mainstream, non-Japanese, adult viewers.

I've seen plenty of Rider series but I've never felt really lost on what's going on due to the culture differences. For example: My favorite Rider show Blade is about pretty common themes throughout media. Betrayal, loss, hard choices, coming of age, and sacrifice being some examples I can think off the top of my head. Is there just some sort of different tone to it that being Japanese inherently does that I can't distinguish because I'm used to anime and this kind of stuff?

The closest I can of being lost on cultural stuff think of is Kabuto with all the Japanese food and stuff or some of the crazy OOO nobunaga stuff.

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For these reasons, I don't think Toei/Tsuburaya-style tokusatsu can ever rise beyond its status as a niche obsession in the States. That niche may have a higher occupancy threshold than we see now, but it's my belief that this style of tokusatsu will never be mainstream in America, certainly not enough to justify placement on a major broadcast or cable network.

I agree. It'll be niche, but it certainly has a much higher ceiling of appeal it could reach though. I feel like Rider series could rival some popular animes in the states (not the super huge ones like Attack on Titan) if Toei tried hard enough.

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Originally Posted by MarsHottentot

Sigh... yeah, you're right (hangs head, kicks dirt, then looks out at the lake). It's just kind of stupid, y'know? These shows aren't that much different than the DC stuff on CW, at least budget wise - and people watch the shit out of that. But, yeah, those awesome toku quirks... you either get it, or you don't.

Maybe Amazons will open people up a bit.