[acdcguy]

Here's the problem:

1) The female rangers are the only ones on the shelves. Because of that, the stores don't order more figures, and thus the figures as a whole don't sell. Include the female rangers in the first wave, then the males in the second. By the time the second and third waves hit the shelves the female rangers will be gone as they should be. Adjust for demands accordingly. Because Bandai does not do this, my area never got the sixth ranger figure because all they do is restock on female figures that don't sell. I don't want to buy figures I already own.

2) The proportions are terrible. The males look like shrunken He-Man in spandex, and the females look like a short Jessica Rabbit in leotards. Those aren't exactly the proportions of ninjas. Super Sentai/Power Rangers are average to extremely skilled people blessed with supernatural or advanced powers with a high tech/mystical suit for protection. Essentially biker ninjas with giant mechas. They should look strong, but not overly buff, and sleek, but not frail or too skinny. And what's with the boobs? God, not even Barbie has breast like the ones on some of these female ranger figures. It's just as awkward as seeing a male figure with a massive bulge. I wouldn't be too surprised if parents aren't buying these figures for their kids for this very reason. Liberal parents would find them sexist, and conservative parents would find them obscene.

3) Bundle packaging. If people want the red ranger, they must get pink with it. Full team package for collectors and holiday sales. Or if people want to get the megazord include the female figures in the package. Red is the central figure of the line. The only ones most kids want is the red ranger and the megazord. Even the other male figures don't sell that well. And the sixth ranger hasn't been as popular as it once was since Zeo's Gold Ranger.

4) Marketing. Effective marketing is essential to toys. Toy sales are down on all fronts. Kids just want their tablets and video games. Make an incentive for buying the figures, like unlocking characters/levels/abilities on PR video games and app games if they purchase the figures. Give them a reason to want these toys. And improve the show and write the characters better (I include this in marketing as the show is basically a 22 min commercial for the toys).