[Dormamu]

Ultimately this boils down to a company decision that was excused off in a very poor way.

Girls action figure lines like DC Super Girls, Monster High, E=MC2 and even Wonder Woman sell. It is possible to find out how good or bad they do against other lines. But girl figures in a boy toy line? Not so much.

I see this as cultural in part. I have seen parents not buy girl colored toys because they were girl colored. Children learn gender identity early on. We can even get religious about it all (but won't).

Would better packaging/marketing help? Maybe. If you saw a picture of the female actor on the box and it said "Yellow Ranger/Character Name" on it, would it draw more to say 'Hey that's a strong character, I like that!". Or if you slapped a sticker on to say Wonder Woman - Ranger Armor, would that draw your attention more?

Quote:

Originally Posted by TokuChris

Bandai says it's geared towards collectors, but is still sculpted in a mindset to get kids to buy them (hence super muscles and super boobs). *snip*

I think Super Boobs should be a new show. Yep. No, not that way you dirty minds.