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Thread
:
Bandai to decrease the number of girl action figures in the Power Rangers toy lines
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07-04-2018, 01:23 PM
#
69
Kurona
Showa Girl
Join Date: Jun 2018
Posts: 9,064
Quote:
Originally Posted by
Matrixbeast
The legacy line was aimed at collectors, though, not kids.
But they chose to sculpt the characters as if it was still kids they were trying to appeal to.
This is okay, though -- while there is just enough of an adult market for popular franchises like Power Rangers and Transformers to be able to make a line geared towards their interests, that market is not sustainable on its own. There just aren't enough adults who are going to be interested in a new figure of the Green Turbo Ranger, so you've got to make the line appealing to kids as well. Transformers has understood this by integrating gimmicks into its Generations line, and it's been going strong for years.
... not that I agree with PR's
methods
of appealing to kids, though. I'm not gonna act like I'm a master of marketing and know every inside detail of BoA's data, but I'd be
very
interested in seeing what graphs exactly keep telling them that these terribly body types shift more numbers than more show-accurate sculpts. I'm not even asking for SH Figuarts level or anything; but even taking cues from, say, Kamen Rider's gimmick figure lines or as many have cited Marvel's Legend lines; you can easily make a figure which looks very close to the show without straining your budget. I'm looking at my TK Type Tridoron figure right now and he looks bloody amazing for what his RRP is -- why is it so hard for Power Rangers to get this right? I just want a nice looking Ranger Operator Series Silver, man.
Then again, this all seems moot -- as it's clear now that female figures not selling well wasn't BoA's only problem, haha. I'm incredibly interested in seeing how Hasbro now handles things - as I noted, they've nailed things with the Generations line even if I have personal grievances with how much they focus on G1. And talking of personal preferences, I really liked Go-Busters; so if Hasbro can put out decent looking figures... I will so be looking forward to 'Beet Buster' and 'Stag Buster'.
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