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Thread
:
CN renamed as Kids Wb ?
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11-10-2018, 08:20 PM
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5
Librarian
Omnipresent Historian
Join Date: Jan 2012
Location: In the now.
Posts: 707
Not going to happen anytime soon if at all. CN is too big a brand name, whereas Kids WB doesn't have the same hook it used to, and is more known as a "Dying brand".
Now they may do a "Kids WB" programming block now that AT&T owns WB, but that's about the extent of that. CN has been a mainstay of Turner anyway. (Granted now At&T owns both.) Too many upcoming brand things that use the CN name in the works though as is. So rebranding the channel would cause too much of a mess and too many issues across the board as well as ruin too much marketing power they have as is.
Also, with "kids" in the name of a rebrand, they'd have to ditch Adult Swim entirely. More likely they'd rebrand a side channel and leave main CN alone. But even Boomerang has too much presence, though could run an older "Kids WB" block as a retro thing. Depends what other channels they own too that are kids programming oriented on whether those could get rebranded. But main CN is staying CN. Too much longevity and recognition and would be business suicide to rebrand that currently.
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